In most cases, clickthrough rates on broad match keywords are much lower than on
other keyword match types too, because many people click to see if the search listing applies to them only to realize that it was not what they were looking for.
Not exact matches
With exact
match, your ads can appear only when someone searches for your exact
keyword, without any
other terms in the search.
With broad
match, your ad may show if a search term contains your
keyword terms in any order, and possibly along with
other terms.
Other keywords I might
match to pages that already exist on a client's site — now we just have a way to track ranking for specific pages.
If you're using anything else
other than pure exact
matches, arguably the most important
match type in your campaign is the negative
keyword.
Broad
match keywords can help to sweep up the traffic that you might have missed with
other match types.
As for having too many
keywords, a couple
other suggestions for refinement include narrowing your
match type from broad to «phrase» or [exact]
matching and adding negative
keywords where appropriate.
Note that I don't count
match types as part of the total number of
keywords in your campaign — in
other words, if you have 5000
keywords but you
match each of these three times, your account would have a total of 15,000
keywords, which I still think is acceptable without «overdoing it.»
Exact
match restricts your ads from showing unless someone's search term exactly
matches your
keywords (with some slight adjustments), while the
other types allow for increasing variations of this.
Also, you can use the manual search option to find your
matches based on specific
keywords of your choice and
other parameters.
Feel free to enter the different
keywords, names and even
other filters to narrow down your searches and look out for the right prospective
match.
Extra features list following: Ask MM counselor by email and live chat Initiate sending emails / chatting online Respond to
others» first date ideas Email / Wink filter settings Check if sent mail is read on site Check how often a user replies to emails Advanced / Saved /
Keywords / Photo State / Province or Zip / Postal Code / City Millionaire / Income Who is interested in me / viewed me / liked my photo / answered my questions New / Verified / Recommended members View compatible
matches / Reverse
matches View certified Millionaires View last login time Hide
others from search results Show up at the very TOP in searches Prioritize & Highlight listing in search / browse results & emails Get highlighted as a featured member Become certified Millionaire Manage profile / photo privacy setting Request access to private album Check MM counselor Q & A Successful dating advice and safety tips (1,200 +) Receive priority customer care Have your own account manager to enjoy more personalized services.
We offer local
matching, interest and values
matching,
keyword matching, fast picture
matching, and many
other options.
The «Find a soulmate» page allows you to search for
other Soulmates and easily change your search criteria by age, location and
keyword, and sort them by best
match, age, last login and recently updated.
A few
other value - adds are now present in search: Dropbox tracks your recent searches (so you can easily repeat frequent searches), highlights filenames that
match your search criteria, and will try to predict the
keywords you are typing on the fly.
On the
other hand, having search engine friendly
keywords that
match up well with the overall theme of your blog can be good for traffic.
While there is a search engine benefit, you may not want to use exact -
match keyword domain name over your firm's name if you plan on expanding into
other practice areas.
Applicant Tracking Systems (ATS) allow employers to eliminate resumes that don't
match up with the job description, so be sure to take the time to bolster your resume to include the
keywords listed in the requirements and
other sections of the job posting.
Next, print them out and highlight all of the
keywords and phrases that best describe both what you love to do most, and any
other strengths and attributes that
match your skills.
You can use skills lists to determine whether a certain type of job is a good
match for you, and you can also use the names of skills as
keywords in your resume or
other application materials.
In
other words, your resume will come up as a
match during electronic processing ONLY if it contains the right
keywords.
Resumes are usually ranked according to the number of
keyword matches and
other criteria, so are LinkedIn profiles.
Whether it's Taleo's knockout
keywords, iCIMS's
keyword frequency, SilkRoad's
match rates, or many
other ATS features, the solution for job seekers is the same.
If your resume is populated with the correct
keywords for resumes then it will present your resume along with any
others that
match their specific requirements.
So in
other words, they research the job description and then
match your resume against it to see if you have the correct
keywords needed for that job on your resume.
The core qualifications section further builds on this presentation with a list of searchable, scannable
keywords that not only improve
match percentages in job applicant systems, but supplement discussion of the candidate's strengths by listing capabilities in Microsoft Office Suite, technical support, trade shows, multimedia presentations, and
other vital skills that can make or break an account representative's career.
On the
other hand, having too much information may give the ATS more opportunities to find
keyword matches, but then it comes back to hurt you when the human reviewer has a hard time digesting the numerous pages of information.
Developed a webpage content scraping and
keyword extraction engine to generate content
matching playlists for video player and
other customizable widgets on target websites
The way in which companies use their search for
keywords varies; some companies may weight
keywords based on importance where
other companies consider all
keywords equal; some companies may strongly take into account how many of the
keywords match the skills, education, and
other words they are looking for while
others may be more lenient.