«We try to get a nice mix on all the panels of in - house counsel who can speak from personal experience in the trenches from an in - house perspective combined along
with other subject matter experts,» says Creighton.
The book presents a broad range of perspectives from several key figures in the legal industry, including Elevate's Founder and Chairman, Liam Brown, who, along with
several other subject matter experts at Elevate, contributed a chapter to the book.
Once your marketing and sales efforts are aligned, and internal stakeholders have a clearer picture of what is working, it's time for your sales engineers and
other subject matter experts to support marketing in the creation of powerful content.
Performed data validation and testing with customers and
other subject matter experts to ensure data accuracy.