Successful campaigns spend as much time planning their activities and developing procedures as circumstances allow — they know that while anyone can send a mass email, getting the most
out of an email list takes an actual strategy.
A major focus: how to get the most
out of your email list.
Regular Epolitics.com contributor and digital strategist Laura Packard (of PowerThru Consulting) is back with us, this time to help you get the most
out of your email list.
You can easily opt
out of our email list via links in emails or through our site.
Some of the traffic you drive to your site will not be transfixed by your literary savvy, some will quickly opt
out of your email list and some might even leave unpleasant commentary in your comments section or your inbox.
Today's REI Classroom Lesson Alex Pardo shares his secret to getting the most
out of your email list.
Not exact matches
If staff need to send
out emails to a large number
of people on a mailing
list, then they should use a blind carbon copy (bcc), so that recipients» names can't be seen by other people.
They sent a survey to an
email list of Kansas City residents that Howard had collected and conducted a focus group with six current loyal members to find
out what they liked — and didn't — about Howard's current business model.
Running a business takes a lot
of capabilities: Mapping
out content, creating it, sharing it, building a tribe, sending
out emails, doing sales, attending events and growing the network, coaching, consulting and building
out products is a small
list of what a profitable business requires.
Save yourself some time and money; forego the traditional press release and send
out a personal
email to one
of your contacts with a short description
of your update and a helpful
list of contacts and resources for them in case they want to begin pursuing the story.
If you are interested in building an
email list of your own, I suggest checking
out PRSUIT to see how a professionally published daily
email is structured and delivered.
Finding the time to answer
emails, handle paperwork and then still have enough energy left over at the end
of the day to knock
out my own
list of design tasks for me personally was and still is from time to time a hurdle.
«
Email marketing can be a continuous source
of new business, but in addition to spending money building your
list, you need to make sure your
emails stand
out.
Instead
of sending blanket
emails out to everyone on your
list, consider sending
out an
email periodically that assesses the frequency
of emails for each recipient.
I hear a lot
of small - business owners use «marketing» as a substitute term for «let's do a mail drop» or its digital equivalent, «let's blast
out an
email newsletter to our
list.»
But in order to get the full benefits
of email marketing, you need to build
out a substantial
email list first.
When Lehman and Zechory recently announced a
list of Genius company values such as «Feel It to My Face» (never be afraid to tell others what you're thinking) and «Take the Roast
out of the Oven» (unleash incomplete products into the world and see what happens), Moghadam immediately sent an unprompted
email declaring «I think Tom has finally lost his f — ing mind — RIP.
If you're going to spend money on getting potential customers to your site, you'd better figure
out how to both keep them there and entice them to engage — note that there are varying levels
of engagement, from joining your
email list to a full blown transaction.
For example, if clearing
out your
email is on your task
list, and you find yourself on hold for a length
of time, that might be a good opportunity to cull some
of those no longer necessary
emails.
This report tells us that
out of 1,119 visits, only four became subscribers to our
email list — a paltry 0.36 percent conversion rate.
I initially discovered Jason online where I found his website easy to navigate and his regular
emails of listings allowed me to get to know the local area from
out of town.
Technology is everywhere, so savvy agents need to make the most
out of it, Many housebuyers will use technology not only to find their agent, but to look at
listings online — therefore, your website needs to be mobile - friendly, your smartphone loaded with related apps, and your
email sales blasts constant.
Worst case scenario: your prospect either doesn't respond or opts
out of your
emails, acting as a
list scrubbing mechanism that only helps your
email marketing efforts by weeding
out leads who wouldn't have been a good fit for your products / services anyway.
One
of the ways for bloggers and content marketers to get the best
out of their content marketing efforts is to build a
list of email subscribers.
In the case
of Profits Infinity, they show their affiliates some examples
of email spam they can send
out to their own
email lists to direct them to the website.
This book will be
out in a couple
of weeks, but free digital copies will only be made available to those who want to receive them by getting on my free
email newsletter
list.
If you are a food blogger and would like to join us, just send Stacy an
email with your blog URL to
[email protected] Don't forget to check
out the rest
of the delicious breads with seeds
listed at the bottom
of my post.
A text link
listing would also be included in every issue
of our
email newsletter for the duration
of the
listing.Our newsletter goes
out Monday through Friday to over 19,000 restaurant owners, operators, executives, diners, commercial real estate groups, business owners, journalists, etc..
I'll be sure to update this page throughout the year as new items transfer in and
out of my collection, so be sure to subscribe to my
email list if you'd like to receive updates (subscription box is in my sidebar).
Build a
list of people who can help you spread the word about your competition,
email or direct message them with details in advance and let them know the launch date so they don't send
out any spoilers.
To enter simply head over to the sweepstakes page and enter your
email address * — please note that entering your
email is an opt - in for both TOMS and
Out of Print's
email lists.
Not only did Molly direct me to the perfect bra in my hard - to - find size, but she sent me an
email the next day with a
list of bras to check
out.
Over time, just about any
email list «wears
out» as addresses go dead and as recipients get tired
of seeing campaign messages over and over.
Something interesting popped up on one
of the online politics discussion groups today — once you're on Rudy Giuliani's supporter
email list, you can check
out any time you like, but it looks as though you can never leave.
I'm a little troubled by the lack
of an opt -
out from LCV's
list on the petition, though — that's bad
email list - management practice and frankly a little rude.
The long - time rule
of thumb for political communicators, at least, has been to fish for new supporters in social spaces but move them onto an
email list as soon as possible, at least if you want to get actual work or real donations
out of them.
It's probably hard to separate
out the exact effects
of each
of the different channels from the outside, since when a campaign is communicating via soc net site, whether to promote a video, a fundraising drive or just the message
of the day, the staff is also almost certainly also sending
out related
emails to their
list (perhaps several times more
emails, too, and with targeted messages).
Last week, I sent an innocent messsage
out to the Progressive Exchange
email list, asking folks to send along examples
of good advocacy sites to help with a presentation I was finishing.
Just as campaigns send
out «walk
lists»
of potential supporters for volunteers to visit based on the voter file, they could provide volunteers with an «
email list»
of neighbors for them to contact directly.
Smart use
of email fundraising from the Daily Kos activism
list today: they sent
out a message this afternoon asking activists to support last - minute Get Out The Vote work on behalf of three separate several Democrats running for state legislature in Virgin
out a message this afternoon asking activists to support last - minute Get
Out The Vote work on behalf of three separate several Democrats running for state legislature in Virgin
Out The Vote work on behalf
of three separate several Democrats running for state legislature in Virginia.
We're the ones doing the «moving» in this telling
of the tale, and it's on us to persuade a Facebook follower to join our
email list or coax that first gift
out of a non-donor.
For instance, Eric Rardin mentioned it in an
email today, pointing
out that just about any kind
of «free» online outreach you can think
of (blogs,
list - building, social networking, etc.) actually takes a significant amount
of time, and that a group or campaign looking to build a
list may be better off buying names from a good opt - in source (such as Care2, the company Eric «coincidentally» works for).
Of course, anyone can send an email message asking people for money, but getting the most out of a list over time takes skill, planning, good execution and testin
Of course, anyone can send an
email message asking people for money, but getting the most
out of a list over time takes skill, planning, good execution and testin
of a
list over time takes skill, planning, good execution and testing.
Of course a candidate needs to spend some cash but let's suppose that billboard and TV ads were banned, the local party sent out emails to all members on behalf of every short listed candidate, and the taxpayer (or central party) covered the cost of a single mailshot to all voter
Of course a candidate needs to spend some cash but let's suppose that billboard and TV ads were banned, the local party sent
out emails to all members on behalf
of every short listed candidate, and the taxpayer (or central party) covered the cost of a single mailshot to all voter
of every short
listed candidate, and the taxpayer (or central party) covered the cost
of a single mailshot to all voter
of a single mailshot to all voters.
But it's a good excuse to
email that activist
list every week, and if it helps keep the base engaged through the summer (remember that Congress will go
out of session early this year to begin campaigning) and recruits a few new potential donors, then it might do them some good.
Plus, Democratic party committees and presidential campaigns aside, most
of us can only send so many
emails before we burn
out our
lists.
With a vaunted
email «boom
list»
of 50,000 conservatives, he quickly carved
out a perch for himself as an outspoken anti-establishment gadfly.
I don't have to go
out on much
of a limb to predict that the sign - on rate will be much lower than for an
email list.
In an
email sent
out to supporters this afternoon, Working Families Party Executive Director Dan Cantor
listed three major events for the union - backed third party: Kathy Hochul's upset win for a Republican - held House seat (May 24), the genesis
of the Occupy Wall Street movement in Zuccotti Park (Oct. 5) and when the worm turned on the tax code debate (Nov. 29).
I say this as a professional online communicator who had three different variants
of a fundraising
email sent
out on the same day last week — one targeted people who had donated to the organization in the past, while the other two tested a $ 10 ask versus a $ 20 ask for people who hadn't donated before (the $ 10 variant raised far more than the $ 20 variant, btw, while also adding three times as many donors to our
list).