B&N is reportedly interested in getting
out of the hardware business while Microsoft is looking to give consumers more reasons to migrate to its so - far tepidly received Windows 8 OS and give the company a greater foothold in the online publishing business.
After Sega was forced to
bow out of the hardware business, there was a brief period in which the creativity that was lavished over their Dreamcast - era titles carried over to new consoles.
«They are not completely
getting out of the hardware business, but they are going to lean a lot more on the comprehensive digital catalog of content,» an unnamed source told The New York Times.
Earlier today we broke the news that Barnes and Noble was thinking of getting
out of the hardware business and was going to start licensing out its apps and ebooks to Samsung and Microsoft.
Turns out they were mostly a software company, and now it seems they may be completely
out of the hardware business.
«They are not completely getting
out of the hardware business, but they are going to lean a lot more on the comprehensive digital catalog of content,» said this person, who asked not to be identified discussing corporate strategy.
If sales lag and B&N gets
out of the hardware business, I'm in a bind.
Last month, when rumors circulated that the company was looking at getting
out of the hardware business, B&N spokesperson Mary Ellen Keating told CNET, «We have no plans to discontinue our award - winning line of Nook products.»
Awhile back I suggested that Amazon ought to get
out of the hardware business and focus all their efforts on making their reader app the finest on the planet.
«They are not completely getting
out of the hardware business, but they are going to lean a lot more on the comprehensive digital catalog of content» said the NYT source.
«They are not completely getting
out of the hardware business, but they are going to lean a lot more on the comprehensive digital catalog of content,» someone familiar with Barnes & Noble's strategy told The Times.
An analyst recently made a very interesting comment, saying that Nintendo Switch aka Nintendo NX's failure means Nintendo may have move
out of the hardware business.
But while other companies have taken this as a cue to get
out of the hardware business or push toward commodity status, Fitbit is doubling down on premium devices.
Chen is a pragmatist, and has been warning that he would get
out of the hardware business should he see no future in it, and this move is the first step towards realizing that goal.
BlackBerry announced that it is getting
out of the hardware business.