Sentences with phrase «out of your ad campaign»

Of course you will want to use keywords and ad targeting to get the most out of your ad campaign!
Of course you will want to use keywords and ad targeting to get the most out of your ad campaign!

Not exact matches

As BuzzFeed points out, rather than spend marketing money on a traditional online ad campaign — which would involve paying someone to create an ad and then paying to place it on Facebook, or another social website, or even with the publishers who so desperately need the ad dollars — businesses are sending more of that money to Facebook to promote content created for free by publishers.
Turns out Chrysler and ad agency Wieden + Kennedy gave full creative control of this campaign to Will Ferrell and his team.
The performance of an ad, campaign and account can now also be broken out by such factors as age, gender, country and where the ad actually ran on Facebook.
The deal comes days after Twitter announced an agreement with CBS to carry out Amplify ad campaigns during 42 of the network's fall shows, a deal that analysts said effectively gave Twitter a small foothold in the $ 70 billion TV advertising market.
«This is an ostrich situation where the ostrich just pulled its head out of the sand,» says Harry Kargman, CEO of Kargo, which helps manage ad campaigns on mobile devices.
What kinds of Facebook ads, Pinterest contests or Twitter hashtag campaigns could they roll out and when?
That's why Nike's ad campaign about out of work goalies, played by real actors, is such a simple and brilliant idea.
Collins pointed out that a big part of UK (and indeed US) election law relates to «declaration of spent», before making the conjoined point that if someone is «hiding that spend» — i.e. by placing dark ads that only the recipient sees, and which can be taken offline immediately after the campaign — it smells like a major risk to the democratic process.
Nix credits the fact that advertising was ahead of most political messaging and that traditional political operatives hadn't figured out that the tools used for creating ad campaigns could be so effective in the political arena.
You still need to figure out how to optimize your AdWords campaigns so you can «fall like a thunderbolt,» but hiding your ads gives you the advantage of testing new campaign variations so that your plans are «dark and impenetrable as night.»
The idea behind a new print ad campaign celebrating UNESCO's World Press Freedom Day is that we should all break out of our echo - chamber silos of...
Arno sets out a seven step process for those interested in exploring the opportunties available to them in non-English language PPC advertising, with plenty of tips to make sure you make the right choices in setting up and following through with your ad campaigns.
It has also introduced a new prompt when an advertiser begins to build out an ad campaign that reminds them of the site's anti-discrimination policies.
In addition to the obvious drain on resources and ad spend that click fraud represents, it can also skew your metrics and interpretation of your overall campaigns and make your digital marketing strategy harder to figure out in general.
Move this domain into its own campaign as a managed placement and then build out highly contextually targeted ad groups using data extracted from interior pages of the Display Network domain.
Explore each brand's estimated advertising spend, their number of commercial airings, find out more details about its highest performing campaign, and watch the ad.
At first blush, he's looking to find his spiritual center, but then you see that little smile and Coke ad, and the implication is that he's found yet another healing moment to spin an ad campaign out of (kudos to Vox's Todd VanDerWerff, whose prediction was on the money.)
The campaigns unleashed roughly 1,000,000 television ads during this election, and a record four out of five were negative.
Elberson, Singer and Shuler, a newly formed advertising company out of Charlotte and now known as Elberson Partners, offered to put together an ad campaign.
The consumer is paying $ 1 a litre and the only winner here is the supermarket... Obviously it is cheaper to buy [produce] from overseas than from our country, grown in God knows what... Your latest ad campaign sprouting that you support Aussie growers is insulting... Eventually all the growers you so - called support will be out of business... The consumer will be stuck buying expensive, overseas produce... I am ashamed to watch your ads and us farmers burn in resentment when we do.
And for more information about The Incredible Egg, its newest ad campaign and an array of delicious recipes, visit IncredibleEgg.org and check us out on Facebook, Twitter, Instagram, Pinterest and YouTube.
Bad news for all of you out there who submitted a photo of your baby into Gerber's search for a new, young face to star in their ad campaign — you lost.
Eldon Roth, BPI's founder, took out a full - page ad in The Wall Street Journal to decry the «campaign of lies and deceit» waged against his company.
Similarly, in your comparison with advocating for exercise and healthy eating, of course no one says not to do that, but it is important to advocate in a way that does not marginalize people who are obese (ie talk about the benefits of healthy eating rather than the hurtful ad campaign that recently came out in Georgia with pictures of overweight kids saying things like, «Fat kids become fat adults»).
Also on the Republican internet campaign front, check out Dave Weigel's coverage of a Tea Party - oriented candidate Twitter debate, which he calls «the most dignity - shredding, IQ - lowering pseudo-event of the campaign so far,» and Kate Kaye's look at Republicans» online ad spending.
Cookie - targeting and similar technologies can help campaigns get the most value out of even last - minute ads, since they're ideal for delivering GOTV messages to the voters you need to reach.
Plus, the two services generate complementary data, since Google Ads can give a campaign an idea of which messages are resonating broadly on a given topic, while Facebook can help show how the same effects are playing out in different slices of the body politic.
After all, even last - minute TV and radio ads should be bought by now, the office rent paid and the last round of direct mail out the door, so what can campaigns still spend money on that might actually make a difference?
And therein lies the second part of the problem — professional campaign consultants in the U.S. have generally taken a cut of their clients» TV spending as a commission for placing their ads, and the industry hasn't worked out a similarly profitable business model for online political advertising.
Commercial advertisers have been experimenting with advertising in video games for a couple of years now, but Barack Obama has now given in - game ads the Presidential (campaign) Seal of Approval: he's been running get - out - the - vote ads in the XBox Live racing game Burnout Paradise for days now.
When organizations or campaigns are floundering around online, you'll often see stabs of activity — a video or two, a brief run of Google ads, a blog that starts and sputters out — rather than a sustained campaign.
The bulk of the campaign up until this point has been about both candidates finding ways to beat the pulp out of each other in television ads or through surrogates.
Not wasting any time, Republican Richard Hanna is out with another campaign ad — this one is called «Opportunity» and focuses on the importance of creating jobs.
It seems to me that smart «Madison Avenue media buyers» will figure out a way to efficiently run campaigns via niche ad buys while the rest of their colleagues walk away from it because it was too much trouble to deal with.
Of course, your own ads need to be good enough to persuade your targets to click on them, and they'll definitely need to be aligned with inclinations of your target audience — a Democratic congressional campaign might have found some success in reaching out to Obama's list, but Mitt Romney or the Koch brothers would have been out of lucOf course, your own ads need to be good enough to persuade your targets to click on them, and they'll definitely need to be aligned with inclinations of your target audience — a Democratic congressional campaign might have found some success in reaching out to Obama's list, but Mitt Romney or the Koch brothers would have been out of lucof your target audience — a Democratic congressional campaign might have found some success in reaching out to Obama's list, but Mitt Romney or the Koch brothers would have been out of lucof luck.
Time after time, I've had the same experience: a little knowledge of HTML has helped me solve problems that were absolutely vital at the time, from getting an email out the door to creating an effective landing page for an online ad campaign.
Michael Allegretti, one of two Republicans vying for to take on Democratic Rep. Mike McMahon on Row B in November, is out with the second TV ad of his campaign in which he pledges to help «fix this mess» in Washington, D.C.
Democratic gubernatorial candidate Andrew Cuomo's campaign sent out a fundraising appeal this afternoon with the subject line «Out of Touch» that accuses his GOP / Conservative opponent, Carl Paladino, of launching a new ad campaign in hopes of «of drowning out the criticism he's received for his extremist views.&raqout a fundraising appeal this afternoon with the subject line «Out of Touch» that accuses his GOP / Conservative opponent, Carl Paladino, of launching a new ad campaign in hopes of «of drowning out the criticism he's received for his extremist views.&raqOut of Touch» that accuses his GOP / Conservative opponent, Carl Paladino, of launching a new ad campaign in hopes of «of drowning out the criticism he's received for his extremist views.&raqout the criticism he's received for his extremist views.»
And Obama's organizers aren't just preaching to the members of their existing choir — taking a page from the presidential campaign's playbook, they're reaching out to the unconverted by running Google Ads on likely queries.
And Mayor Byron W. Brown, running for re-election with only nominal competition in the general election, was suddenly back on television, spending a total of $ 106,500 in little more than two weeks on ads, campaign literature and a get - out - the - vote effort for himself and his fellow Democrats running for countywide office.
Barber's ad is the latest in a string of striking ads to come out of Alabama Republicans in the 2010 campaign cycle.
President George W. Bush did it in a memorable 2004 ad showing firefighters taking remains up the ramp out of ground zero, which created an uproar among some — but not all — victims» relatives (and was also a media distraction the campaign welcomed off of the economy and the wars).
The Get - Out - The - Vote Google Surge Growing sophistication of search advertising by political campaigns in 2009 was also evident in the increased use of a Google ad tactic known as the Google surge or blast.
Stepping back from the email precipice for a minute (that Cap Ad study has been stirring up some BIG waves in the online advocacy world), ealier this year the Bivings Report conducted a study of how campaigns for U.S. Senate were using the internet that's worth checking out.
After all, even last - minute TV and radio ads should be bought by now, the office rent paid and the last round of direct mail out the door, so what can campaigns still spend money on that might actually make a...
A «spray and pray» approach, which would digital ads placed on a wide variety of sites, often turned out to be more cost - effective than, say, premium - priced cookie - targeted ads (though the Obama campaign certainly DID employ cookie - targeting as well).
But Ryan also says the Democratic incumbent needs to become involved in the campaign herself (Gillibrand has blasted out a number of TV ads, but her campaign appearances themselves have been few).
Much of the electoral contest will be shaped when the campaigns start running ads that reach otherwise tuned - out voters.
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