Platforms like Percolate, NewsCred, and Marketo take the guesswork
out of content marketing and centralize all aspects of a marketing strategy in one place.
Want to know about how to tell a story, get the most
out of content marketing, and learn some tricks behind utilizing social media?
In this webinar, CMI's Chief Content Adviser will take a page
out of our Content Marketing Master Class and talk through the differences of developing buyer personas vs. audience personas.
The Marketing Series takes an in - depth look at the science and analytics behind marketing campaigns — from the basics of growth hacking to ins - and -
outs of content marketing.
One of the ways for bloggers and content marketers to get the best
out of their content marketing efforts is to build a list of email subscribers.
So it only stands to reason that those subject matter experts who publish books are also learning the ins and
outs of content marketing?
Not exact matches
As BuzzFeed points
out, rather than spend
marketing money on a traditional online ad campaign — which would involve paying someone to create an ad and then paying to place it on Facebook, or another social website, or even with the publishers who so desperately need the ad dollars — businesses are sending more
of that money to Facebook to promote
content created for free by publishers.
As with any other piece
of marketing, the number one step should be to carry
out market research, yet far too many
content marketers jump right in, thinking they know what their audience wants.
«Virtually every business is doing some form
of content marketing these days,» Long points
out.
It allows you to easily search different topics and see exactly what types
of content is the most popular
out in the
market right now.
As Clare McDermott, editor
of Chief
Content Officer magazine and owner
of SoloPortfolio, points
out on the
Content Marketing Institute, the Four Seasons introduced the Pin.Pack.Go program on Pinterest.
For more best in class examples, check
out Kapost's roundup
of the top 50
content marketing brands.
Content Marketing, by nature, is a way for marketers to reach consumers by providing them with the same kind of content that they inherently se
Content Marketing, by nature, is a way for marketers to reach consumers by providing them with the same kind
of content that they inherently se
content that they inherently seek
out.
As Arnie Kuenn
of The
Content Marketing Institute pointed
out, these metrics are, ``... directly tied to the value
of your investment.»
Unlike traditional social media
marketing that relies on fans to discover and make the effort to spread a brand's message, SocialToaster allows companies «to leverage the mass reach
of their supporters by pushing their message
out so their
content has a better chance to go viral,» Razzaque says.
If you're struggling to keep up with your
content obligations and not sure the various pieces
of your
content marketing strategy are really working together, check this
out and keep it handy.
Content marketing and social media expert Jayson DeMers talks about one
of the big social trends to watch
out for in 2014.
If what you have
out there is in - depth, visual blog
content that packs in a ton
of valuable, actionable ideas that are simple to digest, you'll win millions
of prospects in your
market.
Author
of a Wall Street Journal bestseller, Everybody Writes: Your Go - to Guide to Creating Ridiculously Good
Content, and a popular keynote speaker, Handley consistently churns out thought leadership content for one of marketing's greatest training and education
Content, and a popular keynote speaker, Handley consistently churns
out thought leadership
content for one of marketing's greatest training and education
content for one
of marketing's greatest training and education sites.
He asked his wife and colleagues to critique the
content and style before he embarked on what has become one
of the most widely read digital -
marketing blogs
out there.
Your
content marketing doesn't have to be exclusively about this topic, but it's a smart angle to use to stand
out in a sea
of the same
content.
This leaves you with a huge opportunity to go into your niche,
content market the heck
out of it, and start to rank for all kinds
of awesome keywords.
When it comes to
content marketing, it's important to get
out of the sales mindset to reach a wide audience and create a genuine interest in the niche you are promoting.
Forrester recently put a spotlight on this issue by pointing
out that
content marketing that's not informed by sales conversations and easily accessible to sales teams is a waste
of budget.
Thankfully, there are a lot
of content marketing tools
out there that can help you measure performance — but that can be a double - edged sword.
At the end
of the day, if you aren't about the legal requirements governing
content marketing in your industry (if any), it's better to consult a lawyer and keep yourself
out of trouble.
Luckily, there are tons
of free tools
out there to make your
content marketing process a little smoother.
I turned to Brian Solis
of Altimeter Group, Joe Pulizzi
of Content Marketing Institute, and Adam Berke
of AdRoll to find
out.
«The biggest thing,» Sanwal said, «is, no matter what type
of content you put
out — longer - form or more snackable pieces — is to figure
out what's trending and interesting to the
market and apply their data to create something interesting.»
As Joe points
out in the podcast: «If the
content is
marketing in sheep's clothing,
of course it won't work.
Learn how the
market's approach to ABM is developing Understand the common and current challenges faced in ABM delivery — and how to tackle them Review your ABM tech stack against what's
out there See the value
of a
content - driven approach to ABM
For some
of the best
marketing content, check
out chapters 9 and 15.
Content marketing is the art of using various techniques to reach out to your target audience with useful c
Content marketing is the art
of using various techniques to reach
out to your target audience with useful
contentcontent.
Check
out a wealth
of content marketing resources in the Content Marketing Institute e-book library, from The Essentials of a Documented Content Marketing Strategy to Digital Governance: A Primer for Content Mar
content marketing resources in the Content Marketing Institute e-book library, from The Essentials of a Documented Content Marketing Strategy to Digital Governance: A Primer for Content M
marketing resources in the
Content Marketing Institute e-book library, from The Essentials of a Documented Content Marketing Strategy to Digital Governance: A Primer for Content Mar
Content Marketing Institute e-book library, from The Essentials of a Documented Content Marketing Strategy to Digital Governance: A Primer for Content M
Marketing Institute e-book library, from The Essentials
of a Documented
Content Marketing Strategy to Digital Governance: A Primer for Content Mar
Content Marketing Strategy to Digital Governance: A Primer for Content M
Marketing Strategy to Digital Governance: A Primer for
Content Mar
Content Marketers.
And as Twitter has worked to root
out terrorist
content and abusive trolls, advertisers» perceptions
of the platform are also improving, according to a survey conducted by RBC Capital
Markets and Ad Age.
With so much
of social media success relying on stand -
out content, it makes sense that social media marketers would combine their social media role with
content marketing.
This is especially true when
content marketing and
content mapping are viewed in the context
of sending
out more messaging to buyers - with the presumption that they are relevant.
And if you are looking for help with other tasks in the
content marketing process, check
out our favorite collection
of content marketing templates.
Ashley Kemper, senior
marketing strategist at Blue Fountain Media, wrote that
content and native advertising will get more mileage
out of selling a product's associated lifestyle.
Markets have been crazy this month, but rather than try to wade through all the news, much
of which doesn't seem to have much informational
content, I thought I would duck
out altogether and instead make a list
of things I expect will happen over the next several years.
Lots
of valuable
content spread
out around the web will help you reach a few
of your
content marketing goals, but not all
of them.
Hello — as someone with more digital / design experience and less
marketing /
content publishing experience, it would be very insightful to see an example
of how this is actually filled
out.
Couple points — I think having different ideas
of what
content marketing is is fantastic... I love the conversations coming from that... but when someone comes
out and says «
content marketing is this, this and that» and it's absolutely not true, I think we are doing a disservice to the entire
marketing profession.
Rachel took the overwhelm and stress
out of writing
content for my
marketing campaign!
But if you're
out there trying to compete in that
market... Back at that time, all the software vendors had tons
of content, web pages, YouTube videos, about what?
In the world
of online
marketing,
content is king... but not just ANY
content... to really stand
out the
content needs to be GREAT!
And whether you're just starting
out with SEO or it's been a part
of your internet
marketing strategy for a while, you're probably familiar with the need to conduct keyword research to inform the
content and SEO strategies that help achieve that rocking organic presence.
Check
out this article to find
out more about the benefits
of content marketing.
That's a lot
of new information
out there for people who are just getting started in
content marketing.
In an abundant
market of online marketers it is important that you stand
out and I feel great
content will help many small business owners attract new leads.