Sentences with phrase «outbound marketing approaches»

Not exact matches

«You're going to see a more united approach around prospecting to acquisition and retention teams working together, and over time that will really build a predictive acquisition model,» says Monica Girolami, head of North America marketing at NewVoiceMedia, a company that links inbound and outbound communications through Salesforce.

When it comes to modern marketing, there are two primary approaches that can be broadly categorized as «inbound» and «outbound» marketing.

Many traditional approaches to marketing — aka outbound marketing — require cash.

Whether you're implementing an inbound marketing approach or are engaged in outbound prospecting efforts, you're going to have to pick up the phone and call someone you haven't talked to before.