Facebook Custom Audiences are a new way to tie data to Facebook
outreach, since they let you upload an email
list to use to target Facebook
ads.
Where advertising an average home can be as simple as an MLS
listing, marketing a luxury home can involve much more elaborate promotional
outreach campaigns, including everything from glossy
ads in high - end lifestyle magazines to direct - mail sent to high - net - worth
lists to producing original aerial videography of the property for real estate websites.