Then came the political technology — specifically, a software patch to NGPVAN's VoteBuilder system that briefly opened a window for Sanders» staff to look at Clinton grassroots -
outreach voter data.
Not exact matches
But in the years in between, developers of everything from dating apps to
voter -
outreach tools used by the Obama campaign, capitalized on Facebook's rules to extract massive amounts of
data about Facebook users and their friends.
Without at least some
outreach via channels with a «fuzz factor» to catch
voters your
data model missed, you may find yourself with a dangerously open flank.
Many of us followed Sasha's 2012 articles on Slate.com, which detailed how the Obama campaign team was using
data, analytics and the scientific method to optimize
voter outreach and get the people they needed to the polls.
Specifically, digital staffing: every serious presidential campaign will need at least a digital director, and savvy ones will be building out their internal capacity to analyze
voter data, perform analytics on their own
outreach work, oversee their online advertising,
data - optimize their TV buying and much more.
Meanwhile, we've seen Hillary Clinton build a modern digital campaign determined to marry
data and direct
outreach to wring every bit of advantage out of each online (and offline) encounter with a
voter.
Here's one angle of the Brown campaign that hasn't gotten much attention: Brown's folks used free Google online tools to help organize grassroots
voter outreach and to collect field
data.
Here's the concept: creating a «
voter data feedback loop» in your field and digital
outreach.
As you gather these
data, you feed them back into the
voter file and — here's the key part — adjust your models (and hence your
outreach targeting) accordingly.
Political
data nerds LOVE to use tools like the VAN backend
voter management system to slice and dice
outreach lists by all kinds of criteria — age, location, voting history, and....
At the same time, they can be building up
data on the electorate by talking to
voters one - on - one and developing technologies and procedures to use that
data to target their
outreach efficiently, effectively and repeatedly.
Virginia elects a new governor in November, and while the political fundamentals (and the current governor's ethics) will likely determine the outcome, both Republican Ken Cuccinelli and Democrat Terry McAuliffe are using
voter data to target their canvassing
outreach.
On election day, the
outreach and
data - collection operation morphed into a
voter - turnout operation, helping to deliver Obama victories in traditionally Republican areas and states.
One of the founding directors of Global Science Research, the firm hired by the Trump campaign's
data - targeting firm, Cambridge Analytica, to harvest Facebook user
data for its
voter -
outreach operation, now works at Facebook as a human computer interaction researcher.
In both instances, the campaigns used Facebook's permissive
data policies to collect information on people without their consent to use for
voter targeting and
outreach.