We approach link building from a relevancy - first perspective, and focus on human value
over PageRank.
Not exact matches
PageRank isn't dead — but it went from being the top determinant for your ranking to one of
over 200 metrics used by Hummingbird to determine your ranking.
Marketers obsess
over concepts like link leakage, bleeding
PageRank, nofollow tags, triangular links, link architecture, link equity.
I made many mistakes, abandoned my first blog with strong traffic and
pagerank of 4 because I built it on a wrong platform and started all
over again from scratch, and spent a lot on tools and software that I eventually had to abandon.
Sometimes the website linking to your website may take the link down for whatever reason, the
Pagerank of that page linking back to your website may change
over time, the anchor text of the link may change, etc..
While Google's algorithm has certainly changed
over the years, it seems very likely that Google still uses some variant of intra-site distribution of authority proposed in the 1998
PageRank paper.