The car is finished in white
over a brand new black interior and black soft top.
The availability of Internet - based technology gives small businesses more
control over brand development, marketing and customer engagement.
Are consumers compromising quality and safety if they choose generic
over brand name drugs?
Needless to say, one negative customer service incident can cast a long - lasting dark
shadow over your brand.
And chances are, because of this familiarity, you might tend to trust their products and
services over a brand you've never heard of.
Now here's the part that many marketers hate to acknowledge: You don't have total control
over your brand story.
But all it will take to throw mud
all over that brand image is one Bold device with a consistently bad keyboard or a bum trackpad, etc..
According to Freakonomics, an individual can easily save $ 1 billion simply by opting for generics or store
products over brand names, and this is certainly true for students, as well.
Director of strategic health and wellness insights at Nielsen Andrew Mandzy says: «Informed and savvy consumers are demanding more from the foods they eat, and some are prioritising
ingredients over brands.
Relying on a gallery to handle all of the the business side of it for you is relinquishing control
over your brand as an artist.
In a well - run licensing program, the brand owner maintains control
over the brand image and how it's portrayed (via the approvals process and other contractual structures), positioning itself to reap the benefit of additional revenue (royalties) and brand exposure through new channels and incremental shelf space.
He oversaw marketing in Europe in the late 1990s, before moving to the United States and taking
over the brand in 2002.
Coles and Woolworths have consistently dismissed allegations of systemic abuse of market power and deny they favour own -
brands over branded products.
# 6 is a joke in our family since Judit once forgot the middle portion of the lid and a strawberry margarita
exploded over her brand new white kitchen cabinets.
All eyes are on the relationship between Beal and John Wall, the man he supplanted and the point guard
presiding over a brand new confidence crisis in Washington, D.C. (This is a tradition, honestly.)
Aside from makeup and beauty, you would have come to know that I have a particular weakness for home and lifestyle pieces and as much as I get
excited over a brand new lipstick, even a candle or a new mug, and of course stationery, has me jumping with glee.
Although the score difference between the tested phones is marginal, we can see the Lumia phones still have a clear
advantage over the brand new Samsung in many of the scenes.
«Vendors developing on Android should be prepared to see more cross brand ownership as some users might put OS
over brand when it comes to the purchasing decision.
While working in past position, this professional has created a network of brand ambassadors that take
ownership over the brand they are promoting.
Chinese consumers also tend to choose
price over brand, Wang says, opting for much cheaper Android smartphone from local vendors such as Lenovo, Xiaomi, and Huawei.
In competitive SaaS landscapes, measurable growth in sales conversions is often
favored over brand awareness, which is trickier from an attribution standpoint.
I've seriously lusted
over this brand for a while and the shoes were either WAY too expensive or not my size.
Paradoxically, the Tories and Liberal Democrats are at war
over their branding at the moment, with both parties laying claim to the progressive mantle.
You'll want to select an authoring tool that gives your team creative latitude while still empowering you with control
over your brand standards.
United Airlines» recent press shows the looming shadow one negative customer service can
cast over your brand.
That's no longer the case, and this new contingent of fashionistas might balk at dropping four figures on an
Indochino over a brand more closely associated with luxury.
It's still unclear just how much biosimilars may reduce drug spending in the U.S. Inflectra's makers have reportedly mulled a 20 - 30 %
discount over branded Remicade, and discounts have been even steeper in Europe.
As we've seen time and time again,
turning over your brand's reputation to an intern isn't always the wisest choice.