Sentences with phrase «over the brand in»

He oversaw marketing in Europe in the late 1990s, before moving to the United States and taking over the brand in 2002.

BMW has been fighting this stereotype since it took over the brand in 1998 (and a brand is about all it was then).

Not exact matches

Sells over 450 brands online, in a wide variety of categories, from clothing and home to groceries, pet supplies, and sports equipment.

Something as simple as changing the brand of silverware stocked in your break room or moving your conference line to a free service can pay off big time over the course of a year.

The CEO of Hill and Gertner Capital first got involved in the marijuana industry in 2004 and now presides over upscale pot brand Tokyo Smoke

Marcus Lemonis has invested over $ 75M in «The Profit» businesses and is about to get to work on a brand new season.

Amazon's house - brand batteries now outsell Duracell online, and the company will now get upwards of $ 16 billion a year in annual revenue from a grocery store — Whole Foods, which it acquired over the summer.

Massenet said in a statement: «I've felt for a while that I wanted to apply the brand - building experience and network I've gained over my career to today's evolving retail landscape.

Actor Augustin Legrand is taking over the role of «The Most Interesting Man in the World» months after the 77 - year - old American Jonathan Goldsmith bowed out of the role he played for nearly a decade in TV commercials and other promotional spots for the Heineken - owned beer brand.

In its first year, the company generated over $ 1 million in revenue, a figure Kassan credits mostly to their branding through different social channelIn its first year, the company generated over $ 1 million in revenue, a figure Kassan credits mostly to their branding through different social channelin revenue, a figure Kassan credits mostly to their branding through different social channels.

These days the Virgin brand is trusted globally, so if we set up a venture in a new country, progress is swifter than in the days when we had to win over customers one transaction at a time.

These may be measurable in dollars and percentage points, or improved brand perception and purchase intent over time.

By merely including those items as rewards in game play, customers walked away saying «I didn't know they also made Sabra» and over 90 % of the people who engaged tweeted photos of themselves playing the game with the brand extension.

To understand how TD built the strongest banking brand in Canada — one that consistently towers over its rivals in our survey — you have to go back to 2001, when Toronto - Dominion bought Canada Trust.

My background in the marketing - heavy sport of NASCAR for over a decade was somehow overlooked during my pitch, but as someone who has seen the gam - met of the best and the worst of marketing, I wanted to share several principles to help steer my fellow entrepreneurs, Shark Tank or not, along a successful path in marketing their brands.

Spade and Sperduti's work with online eyeglasses startup Warby Parker is a great example of how obsessing over details in order to bring a brand to life can become a powerful marketing and advertising strategy.

Something that Mona said that I think should be reiterated over and over, is that when you're launching a brand, keep in mind there will always be competition, but that doesn't mean war.

But that's not the final word, apparently, because other evidence suggests that brand loyalty is as strong as it's ever been: Fully 77 percent of consumers in one survey, for instance, said they return to the same brands over and over again, with 37 percent of them qualifying as «brand loyalists» — the segment of customers who will stay true to a brand even if offered a superior product from a competitor.

I've spent a lot of time in commerce over my investing career, and I think the ability to build new brands is powerful but I'm struck by the percent of the market that Amazon owns.

In a business environment that no longer values brand loyalty, winning over long - term customers creates benefits that entrepreneurs should not undervalue.

Bringing over 10 years of experience in Silicon Valley, Burns will engage a global community of climbers on the brand's commitment to thoughtfully designed technical equipment, outerwear and sportswear for use by climbers and other people going to the mountains.

Brand managers outline their annual goals over time, nd then list out the assets they will need in order to accomplish those goals.

As we look back over the past 33 years, Andrea and I are proud of each step we've taken and believe in the importance of always staying true to your brand, but we also believe it is important to adapt, and in some places let go when others can take you to new heights.

It would have been understandable had people just thrown their hands up in disgust and given up on branded consumerism after the mess over the past decade, and we'd be screwed if they had.

Shattered sunroofs have been reported in at least 208 models of vehicles representing 35 brands over the last 20 - plus years in the U.S., based on CR's analysis of the consumer complaints database maintained by the National Highway Traffic Safety Administration.

It's so successful, in fact, that it has helped propel Yeti to a $ 5 billion brand earning more than $ 450 million in annual revenue in just over 10 years in business, as reported by The Wall Street Journal.

Anything, these days, that's over a quarter century old has got to have the sense of getting a little long in the tooth, but with that comes total brand identity.»

In that sense, Apple and Amazon have big advantages over Kobo because of their proprietary digital media stores — not to mention the power of their brands.

And we know that Jeep is the best - selling brand in FCA's NAFTA region, accounting for about 35 % of the just over 619,000 vehicles FCA sold in the region in the second quarter.

«This acquisition will significantly expand our presence in the U.S. branded organic and natural foods industry, where sales have been growing at a 12 percent compound rate over the last 10 years,» said Jeff Harmening, General Mills executive vice president and chief operating officer.

In a conversation last month, before the sales numbers were reported, he downplayed concern over preorder numbers, saying «We see purchase intent well above last year and we see engagement with the brand in social media channels all being markedly up, so I'm still optimistic.&raquIn a conversation last month, before the sales numbers were reported, he downplayed concern over preorder numbers, saying «We see purchase intent well above last year and we see engagement with the brand in social media channels all being markedly up, so I'm still optimistic.&raquin social media channels all being markedly up, so I'm still optimistic.»

A group of Tim Hortons U.S. franchisees is suing parent company Restaurant Brands International over clause that requires all disputes to be resolved in Miami.

Over the past few years, Starbucks has diversified its offerings, acquiring Evolution Fresh juice in 2011, Teavana in 2012, and launching soda brand Fizzio last year.

A growing number of brands in the UK — including the government, L'Oreal, McDonald's UK, HSBC, and ad agency Havas UK on behalf of all of its clients — suspended their advertising from YouTube and Google this week over fears their ads were appearing next to questionable content and funding their creators.

In developing the new brand, Dickinson hired a diverse team of marketers from all over the retail sector, led by a former head marketer for Loblaws.

So much so, in fact, that a study by Zendesk found that 92 % of customers feel satisfied after communicating with a brand over this channel.

AB InBev has also been investing in craft brands, buying nine U.S. craft brewers over the past six years.

Brands system opens over six new restaurants per day, making it a leader in global retail development.

We definitely have an unfair advantage over other teams in attracting corporate partners because we have the Kyle Larson brand.

Business from all over the world leverage social networks in their attempt to grow as brand awareness.

For entrepreneurs running these overnight sensations, however, it's a tough balance between getting all the benefits of that growth, including brand recognition and getting in with value retailers, while taking steps to make sure it's sustainable over the long run.

Unfortunately, this cautious and limited test is too little, too late for a Dunkin' Donuts brand that has been slow to respond to dramatic changes in the beverage market over the past decade.

This weekend, Bandier, an activewear retailer that stocks multiple brands, launched a private - label collection called «We Over Me» online, in five of its stores, and on Net - A-Porter.

Since joining Menchie's as CEO in 2008, Kleinberger has grown the brand's presence from a single unit to over 475 locations in 38 states and 14 countries.

The fund used to handle marketing for all Yum brands in Canada, but turned over the duties last year as costs mounted and Yum strengthened its international marketing arm.

Ben made the strong case that the XC90 demonstrates that a Chinese company can handle the stewardship of a major brand that has built up an impressive level of equity over the decades, especially in the US, where it was for many years synonymous with safety.

Since Angelenos prize newness, conventional brands — like actresses over the age of 40 — are not in demand here.

To be a good brand you must provide a useful and compelling value proposition, stand out in some meaningful way so as to be regularly chosen over other options, and consistently deliver on your promises.

The ease of shopping from over one thousand brands inside one app could be seen as a major factor in the 20 % growth month over month for Spring.

This article isn't about getting over shyness in personal branding.