Sentences with phrase «over your brand as»

Relying on a gallery to handle all of the the business side of it for you is relinquishing control over your brand as an artist.

Not exact matches

As Nike Brand president Trevor Edwards put it, «undifferentiated, mediocre retail won't survive,» adding ominously: «We will be shifting away from this over the next five years.»

Something as simple as changing the brand of silverware stocked in your break room or moving your conference line to a free service can pay off big time over the course of a year.

By merely including those items as rewards in game play, customers walked away saying «I didn't know they also made Sabra» and over 90 % of the people who engaged tweeted photos of themselves playing the game with the brand extension.

My background in the marketing - heavy sport of NASCAR for over a decade was somehow overlooked during my pitch, but as someone who has seen the gam - met of the best and the worst of marketing, I wanted to share several principles to help steer my fellow entrepreneurs, Shark Tank or not, along a successful path in marketing their brands.

It took two to three years to start seeing real results (i.e., inbound inquiries) as a result of my writing, but the branding payoff over time has been substantial.

But that's not the final word, apparently, because other evidence suggests that brand loyalty is as strong as it's ever been: Fully 77 percent of consumers in one survey, for instance, said they return to the same brands over and over again, with 37 percent of them qualifying as «brand loyalists» — the segment of customers who will stay true to a brand even if offered a superior product from a competitor.

It's a relationship built over time as consumers» thoughts and feelings about a brand are positively reinforced.

As we look back over the past 33 years, Andrea and I are proud of each step we've taken and believe in the importance of always staying true to your brand, but we also believe it is important to adapt, and in some places let go when others can take you to new heights.

It's so successful, in fact, that it has helped propel Yeti to a $ 5 billion brand earning more than $ 450 million in annual revenue in just over 10 years in business, as reported by The Wall Street Journal.

Over the past 18 months, J.Crew has worked hard to position itself as a luxury brand that provides high - quality basics to the likes of celebrities and high - profile leaders like Michelle Obama.

But if you're concerned the message won't go over as well as you might hope, using these strategies can enable you to brand your new business well enough to succeed, without jeopardizing your current paycheck.

It's this lack of clarity over the changes at Whole Foods that may be the biggest issue for the brand, as it's been hit by a slate of negative articles and even held a summit to address angry partners.

Chinese consumers also tend to choose price over brand, Wang says, opting for much cheaper Android smartphone from local vendors such as Lenovo, Xiaomi, and Huawei.

(Italian eyewear maker Luxxotica, which owns retailers Lenscrafters, Pearle Vision and Eyemed, as well as almost every glasses brand you've ever heard of, holds a near monopoly over the industry.)

A video should reflect your core philosophy as a brand; it should resonate with your audience and be a part of a wider strategy to build trust and commitment over time.

Over the past five months, Camp has been sketching out plans for a brand new cryptocurrency that aims to fix technical and other challenges plaguing existing projects, such as Bitcoin and Ethereum.

Competition: Established nonprofit agencies focused on at - home care have a competitive edge over new companies, as their brands have more name recognition and trust.

He and Confinity's other co-founder, Peter Thiel, became increasingly frustrated with Musk's penchant for micromanaging, as disagreements over technology and branding festered.

As sales of diamonds have slowed globally, trade associations such as Diamond Producers Association have attempted to win over millennial customers by retooling how the jewels are brandeAs sales of diamonds have slowed globally, trade associations such as Diamond Producers Association have attempted to win over millennial customers by retooling how the jewels are brandeas Diamond Producers Association have attempted to win over millennial customers by retooling how the jewels are branded.

Business from all over the world leverage social networks in their attempt to grow as brand awareness.

This is the «secret» to podcasting over a long period of time, and it ties right into the concept of producing consistent quality as a branding effort on social media.

Before replacing Matthias Mueller as CEO, Diess repeatedly clashed with works council chief Bernd Osterloh over the implementation of a hard - fought cost - cutting programme at VW's namesake brand, which Diess continues to run.

Since joining Menchie's as CEO in 2008, Kleinberger has grown the brand's presence from a single unit to over 475 locations in 38 states and 14 countries.

The fund used to handle marketing for all Yum brands in Canada, but turned over the duties last year as costs mounted and Yum strengthened its international marketing arm.

To be a good brand you must provide a useful and compelling value proposition, stand out in some meaningful way so as to be regularly chosen over other options, and consistently deliver on your promises.

The ease of shopping from over one thousand brands inside one app could be seen as a major factor in the 20 % growth month over month for Spring.

«Over time, these brands outperform their peers — and investors see that as an opportunity.»

I've already mentioned some of the things that you need to plan for, such as global expansion and what systems you need to integrate with, but you should also think about whether you will be supporting multiple brands and products over time and whether your customer support solution can scale as you grow.

The cost - cutting comes as Big Food manufacturers have found their legacy brands pressuring by a consumer trend toward foods and drinks they deem healthier, a trend executives say will only accelerate over time.

Over the last few years, there has been an increasingly competitive battle for people's attention, and there is more noise than ever as brands clamor for the all - important commodity of attention.

NEW YORK, N.Y. — Yum Brands says a key sales figure for China dropped 19 per cent in May, as the parent company of KFC began to see signs of recovery from the double whammy of a bird flu scare and an earlier controversy over its chicken supply.

Advertisers have flocked away from The O'Reilly Factor over the scandal, led by high - profile brands such as Allstate, Hyundai, and Mercedes - Benz.

Besides her political prowess and name - brand recognition, Clinton's advantage over the as - yet all - male slate of presidential hopefuls is her gender.

(The peanut - laden double - branded Love Reese's to Pieces took the prize over such qualified runners - up as the bacon - topped Lumberjack.)

Before his talk, Berger told me over coffee that he's not so sure about the of - the - moment advertising strategies often positioned as the only way business owners — especially small - business owners — can expand their brand and engage consumers.

It means listening to customers who are already having conversations about brands — yours and others — in traditional online channels as well as over the social Web.

Over the past few years Hyundai and Kia have expanded beyond their lot as «the affordable option» — they now compete with preferred Japanese brands such as Toyota and Honda when it comes to quality, reliability and design.

Actual results, including with respect to our targets and prospects, could differ materially due to a number of factors, including the risk that we may not obtain sufficient orders to achieve our targeted revenues; price competition in key markets; the risk that we or our channel partners are not able to develop and expand customer bases and accurately anticipate demand from end customers, which can result in increased inventory and reduced orders as we experience wide fluctuations in supply and demand; the risk that our commercial Lighting Products results will continue to suffer if new issues arise regarding issues related to product quality for this business; the risk that we may experience production difficulties that preclude us from shipping sufficient quantities to meet customer orders or that result in higher production costs and lower margins; our ability to lower costs; the risk that our results will suffer if we are unable to balance fluctuations in customer demand and capacity, including bringing on additional capacity on a timely basis to meet customer demand; the risk that longer manufacturing lead times may cause customers to fulfill their orders with a competitor's products instead; the risk that the economic and political uncertainty caused by the proposed tariffs by the United States on Chinese goods, and any corresponding Chinese tariffs in response, may negatively impact demand for our products; product mix; risks associated with the ramp - up of production of our new products, and our entry into new business channels different from those in which we have historically operated; the risk that customers do not maintain their favorable perception of our brand and products, resulting in lower demand for our products; the risk that our products fail to perform or fail to meet customer requirements or expectations, resulting in significant additional costs, including costs associated with warranty returns or the potential recall of our products; ongoing uncertainty in global economic conditions, infrastructure development or customer demand that could negatively affect product demand, collectability of receivables and other related matters as consumers and businesses may defer purchases or payments, or default on payments; risks resulting from the concentration of our business among few customers, including the risk that customers may reduce or cancel orders or fail to honor purchase commitments; the risk that we are not able to enter into acceptable contractual arrangements with the significant customers of the acquired Infineon RF Power business or otherwise not fully realize anticipated benefits of the transaction; the risk that retail customers may alter promotional pricing, increase promotion of a competitor's products over our products or reduce their inventory levels, all of which could negatively affect product demand; the risk that our investments may experience periods of significant stock price volatility causing us to recognize fair value losses on our investment; the risk posed by managing an increasingly complex supply chain that has the ability to supply a sufficient quantity of raw materials, subsystems and finished products with the required specifications and quality; the risk we may be required to record a significant charge to earnings if our goodwill or amortizable assets become impaired; risks relating to confidential information theft or misuse, including through cyber-attacks or cyber intrusion; our ability to complete development and commercialization of products under development, such as our pipeline of Wolfspeed products, improved LED chips, LED components, and LED lighting products risks related to our multi-year warranty periods for LED lighting products; risks associated with acquisitions, divestitures, joint ventures or investments generally; the rapid development of new technology and competing products that may impair demand or render our products obsolete; the potential lack of customer acceptance for our products; risks associated with ongoing litigation; and other factors discussed in our filings with the Securities and Exchange Commission (SEC), including our report on Form 10 - K for the fiscal year ended June 25, 2017, and subsequent reports filed with the SEC.

«It looks astonishing,» Richard Hammond ventured, as he looked over some pictures of the Ciel, which was obviously intended to evoke the brand's glorious past.

Although Windows has successfully taken over for BlackBerry as the number three smartphone brand in many countries, there is a really big drop - off after number two.

If your goal is to engage your fans over social media, or generate sales, or position yourself as an authority, these things can be accomplished if you provide value and a reason for people to interact with your brand.

But 12 years in, he decided he wanted to work with the brands and started over again from the bottom as an assistant brand manager for Pampers — an unusual move and one that required humility.

Lars Schmidt, a former HR practitioner who now runs Amplify, an employer branding and search consultancy, points out that while the field has evolved significantly over the past few decades — becoming more strategic and aligned with business, as well as more automated and data - driven — the practice of employee relations, or how workplace grievances are handled, has hardly changed.

By contrast, well over three - quarters of Starwood's 11 - brand portfolio was either in luxury, with properties such as St. Regis, or so - called upper - upscale, the category between true luxury and limited service, consisting of brands like Westin, Le Meridien, and Sheraton.

As a result, over the past decade global luxury brands started expanding into the capitals of oil - rich countries such as Saudi Arabia, Kuwait and the U.A.E., giving women access to shopping on par with the biggest European cities (Dubai is home to the world's largest shopping mall) and higher consumer expectationAs a result, over the past decade global luxury brands started expanding into the capitals of oil - rich countries such as Saudi Arabia, Kuwait and the U.A.E., giving women access to shopping on par with the biggest European cities (Dubai is home to the world's largest shopping mall) and higher consumer expectationas Saudi Arabia, Kuwait and the U.A.E., giving women access to shopping on par with the biggest European cities (Dubai is home to the world's largest shopping mall) and higher consumer expectations.

Susan Canavari: You know, we do feel like as an advertiser, it's incredibly important to our brand health that our advertising and all of our content is in contextual places that is far away from hate and fake news as possible so internally, over the last several months, we have processes in place to ensure that none of our advertiser and our content is near fake news or hate.

But ad spending has been accelerating at a rapid pace on YouTube over the past two years as brands sought to connect with its audience of more than 1 billion people.

Demonstrators stand outside of the Li Fung tower in Hong Kong as they protest over what they say are unpaid wages owed to textile workers in Turkey by Li and Fung and garment brand Esprit.

As Freshii grows, Corrin believes that to reach his target demographic, he'll need to reinforce the brand with outstanding customer service, by leveraging innovation, and by exploiting new technology, like an iPad app that allows you to customize your salad on the walk over to Freshii and pick it up when you arrive (which is currently indevelopment).