This month, the company will roll out Shomi,
an over-the-top video streaming service launched as a joint venture with telecom rival Shaw.
Not exact matches
But the issue escalates far beyond preference for many consumers, even going so far as «buffer rage», a condition described as, «a state of uncontrollable fury or violent anger induced by the delayed or interrupted enjoyment of
streaming video content from
over-the-top (OTT)
services.»
The number of U.S. households using only
over-the-top streaming services to access TV programming and movies has nearly tripled over the past five years, according to a new report (PDF) from the
Video Advertising Bureau out today.
By taking CBS sports
over-the-top this year, the company will beat ESPN to its just announced launch of its
video streaming service, planned for 2018.