Yes, sources said, online advertising is valuable, but allocating it 50 % of
an overall ad budget wasn't a good idea.
Not exact matches
The cost of airing a TV
ad has become tremendously expensive, and the
overall price tag is enough even to make marketers with hefty
budgets wonder if that method of advertising is worthwhile.
Overall responsibility for
budgeting, forecasting,
ad - hoc analysis, and business plans that ensured conformance with GAAP and company accounting policies