«They're still not tapping into a huge component of
the overall apparel market,» says James Smerdon, the director of retail consulting at Colliers International, in Vancouver.
Not exact matches
Both face additional competition from Lululemon (LULU), Gap (GPS) and others in the $ 15 billion activewear
market in the U.S., which is growing faster than
overall apparel.
One recently published estimate put Canada's luxury
apparel market at about $ 1.6 billion — 6 % of
overall retail
apparel sales — but that's a relatively small segment.
Measuring this
market for modesty is tricky; the
overall U.S. women - and - girls
apparel market amounted to about $ 179 billion in 2015, according to Commerce Department statistics, and the modest fashion niche so far is just that — a niche so small it's not measured by government or commercial economic analysts, at least in America.
«We're very optimistic that the
apparel market is expected to grow well — and faster than the
overall economy,» says Sarma from McKinsey's Mumbai office.
Part of the reason Target has had such a sluggish year, with shares dipping roughly 2 %, is that there has been an
overall softness in the
apparel market due to warmer weather, and consumers have been spending much of their discretionary income on car downpayments to meet a pent - up demand for autos as the economy picks up steam, Feinseth said.