Sentences with phrase «overall brand identity»

In the new Maker network, creators will be «curated» with an eye toward how well they fit into Disney's overall brand identity, according to Sugerman.
This is ultimately a judgement call, but if your current company name is not tied to an individual product, and your overall brand identity and values have not changed, your current name may be just fine.
Rather than naming the company after its first product, they suggested building an overall brand identity and then using the power of the superbrand to launch subsequent products.

Not exact matches

Transamerica today a new Wealth + Health brand identity focused on helping customers improve their overall well - being by effectively managing...
The competition is based on brand concept, logo and brand identity, brand story, graphics, typography, style and legibility, and overall design among other things.
But it DOES mean that the overall style and tone in what you write and the media you share should be consistent — like a mini brand identity.
Not to mention, you can also help create an overall sense of companionship and brand identity among learners.
We will also need to examine overall financial issues including facilities, branding and identity of campuses, community relations, and others including planning processes and timelines.»
Even greater emphasis has been placed on design identity with all - new Genesis, with a holistic approach considering both the brand's direction and the driver's overall experience.
«Stand design is an extension of a company's brand identity — so build quality, presence and visibility are essential to the overall visitor experience, not to mention the on - stand reception and hospitality.
The Corcoran Design Lab was responsible for the overall exhibition identity including logo and brand design.
Appointing Singapore design studio The Workbench to craft its new identity, the overall design direction takes cue from How to Ink's artisanship and practices, creating everything handmade from their logo to their brand collaterals.
As of 2011, the marketing identities were simplified and Legal and General America became part of the overall brand strategy.
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