Overall, I would say that Ipsy is more makeup - focused, and occasionally lower - end brands (NYX), while Birchbox offers an even mix
of hair, skin, and
color and is focused on more higher - end brands (the ones that they sell in their shop).
In two studies
of women, aged 18 - 25 and 30 - 40, respectively, researchers assessed the characteristics women value when selecting males as long - term relationship partners versus selecting males as sperm donors.1 The women were randomly assigned to rate a series
of characteristics desired in their «ideal man» as a sperm donor or their «ideal man» as a relationship partner, including physical traits (e.g., height, body shape,
hair and skin
color,
overall attractiveness) and demographics (e.g., age, education, income, ethnicity, religious and political affiliations).