This section will also feature recommendations regarding
your overall content marketing efforts.
Utilizing this system allowed me to increase the visibility and scale of my Twitter chat, which in turn helped
my overall content marketing efforts.
Not exact matches
This matrix will help define your
overall content strategy and how it supports your website, social media, sales enablement, and other
marketing or demand generation
efforts.
Cohesion: In conversations with several B2B CEO's, a recent issue is that while there have been new approaches related to areas such as demand generation,
content marketing, and social media, there is a lack of cohesion in these
efforts that contributes to the
overall buyer experience.
I especially like the thoughts around tapping into your search
marketing keywords and social media keywords as these help integrate your
overall engagement and
efforts to expand reach and influence with blogging /
content creation.
While nonfiction authors might be rightly concerned with traffic to their site (as a part of their platform —
overall visibility and reach), novelists, poets, and other creative writers should probably treat their site as a critical tool underpinning career - long
marketing and promotion
efforts, but not necessarily as an end in itself — unless you're generating
content, blogging, or doing something to attract attention, which we're about to discuss.