Overall pet food sales have grown a respectable 3.7 percent in the past two years (July 2012 to June 2014), according to GfK's panel representing over 11,000 U.S. pet retailers; but seasonal SKUs have jumped 14.7 percent in the same timeframe, a leap of over $ 2 million.
Packaged Facts estimates
overall pet food sales increased almost 6 percent and topped $ 26 billion in 2017.
Raw pet food diets may still account for a small percentage of
overall pet food sales, but industry experts say there is much opportunity for growth.
Not exact matches
And while remaining a tiny category
overall (only 0.5 percent of all «with grain»
pet food sales), items with ancient grains have more than doubled in
sales since 2015, from about $ 9 million to $ 19 million in 2017.
This is still a small segment of the market compared to the
overall pet food market — it makes up less than 1 percent of
sales — but the fresh / refrigerated, raw / frozen and dehydrated
pet food market is expected to grow by 25 percent through 2015.
Wet
foods account for the lion's share of seasonal
pet sales; this subgroup has grown 6.8 percent since July 2012, while
overall wet
food sales are up only 4.8 percent.
Rob Cadenhead, vice president of
sales and marketing for Performance
Pet Products, a Mitchell, S.D. - based company, which makes Spring Naturals brand
pet food, says that some
pet owners have found that switching to a grain - free diet improves their
pet's
overall health.
«The last few years have suffered because of the
overall economic condition; you have to face the reality that when people are worried about their jobs, boutique products tend to be more affected than the staple products, like
pet food and treats,» says Craig O'Keefe, vice president of
sales and business development at
Pet Lifestyle And You (P.L.A.Y).
Sales through the eCommerce channel represented approximately 4 % of our U.S. retail sales in 2014 compared to approximately 2 % of U.S. pet food sales ove
Sales through the eCommerce channel represented approximately 4 % of our U.S. retail
sales in 2014 compared to approximately 2 % of U.S. pet food sales ove
sales in 2014 compared to approximately 2 % of U.S.
pet food sales ove
sales overall.