Smartwatches will see limited success within
the overall wearables category, said Eric Schiffer, CEO of The Patriarch Organization.
Fitbit was the leading firm in
the overall wearables category, with 5.7 million shipments, holding 25.4 percent market share, according to IDC.
What was once
an overall wearable category is quickly becoming made up of much smaller categories.
Not exact matches
Of course, this also highlights the
overall success of Apple's
wearables products — an important
category of next - generation products that investors can look to for future growth opportunities.