The way it works is that Canadian broadcasters that buy the rights to U.S programming, including the Oscars, can force distributors to
overlay local ads on any American station that shows the program at the same time.
And since Hulu was speaking to an audience of advertisers, it also announced a «t - commerce»
ad unit in partnership with BrightLine, where users can interact with a personalized, location - based
overlay in an
ad — so in a movie
ad, users can look up
local show times and even buy tickets.