Sentences with phrase «own ad group»

Once you have found the best DKI headline and supporting description strategy to grab the attention of as many prospects as possible and maximize qualified traffic to your landing pages, it's time to replicate this strategy in each of the ad group's landing pages in order to maximize conversion rates on that traffic.

Make sure to implement at least four different sets of advertising copy within each ad group so you can see which copy performs the best.

Create your first ad group, and write your first ad.

If executed properly, view - through conversions will have spiked sharply across the board for all your remarketing related ad groups.

Find an ad group that has at least two ads and ask: How different are the ads from each other?

If a campaign only contains one ad group, then every one of your potential prospects is seeing the same generic pair of ads from you regardless of what keyword they searched on.

If most or all of your ad groups only contain one ad, you're making a big mistake.

If the ad group you are evaluating is already converting well and you wish to gain a nice boost in converted clicks, then you should check to see if there is a high disparity in the way people are searching for your products or services in that ad group by monitoring your keyword search term reports from within your keywords tab.

Google no longer gives you the option to create ad groups that specifically target mobile users.

(If there is indeed an alternative way to target each keyword individually and effectively with a static headline, then it is time to silo the keywords in question into new ad groups, as they will actually perform better that way.)

Worse still, knowing which keywords, ad groups and campaigns are bringing you the best paying customers can be an opaque black box.

If you find there isn't a way to effectively target all common search queries with a laser - targeted, static - based ad, then it is time to run a DKI split test on that particular ad group.

Campaign level v. ad group level.

Number of keywords per ad group.

If you've only been running the ads in a particular ad group for a few months or less, you want to be testing major differences, not minor tweaks.

Imagine you discovered that 80 percent of the leads who arrived from AdWords ad groups A, B and C converted to a sale, but only 5 percent of the leads who came through ad groups D, E or F ended up buying.

Now click the «Ad Group Ideas» tab and scroll down until you see more keyword ideas.

Negative keywords are added by clicking «Negative keywords» underneath the list of keywords for your campaign or ad group.

Instead, Apple uses ad groups for each of their products so they can use headlines like «MacBook Pro» or «iPad Mini» when people search for those respective products.

Within each campaign, you can break down your ads and keywords into ad groups.

Not using ad groups is one of the biggest mistakes people make.

Click on the green «New ad group» button within a campaign to create new groups for your ads and keywords.

This is an example of an Apple ad from an ad group configured to show a MacBook Pro ad when people search for «macbook pro retina.»

Negative keywords can be added at both the campaign and the ad group level.

If you sell personalized bags that sell well, test an ad group that sends people directly to the product page, bypassing the homepage and the category pages.

If you don't break up your keywords into different ad groups, then you'll lump everything together underneath one ad copy.

Single Keyword Ad Groups (or SKAGs) are a beautiful thing and can drastically help improve your AdWords performance.

Ad Extensions have options to be applied at either the Campaign or Ad Group level, so you can get fairly granular with what you want to pair together.

Adding them all is really a pointless thing to do and really just clutters up your ad group unless you are treating them differently.

Get search volume for a list of keywords or group them into ad groups.

This beautiful and fast app for Android and iOS lets you adjust keyword bids, enable / disable AdWords objects (e.g., campaigns, ads, ad groups), and act on various recommendations from AdWords.

You can use this to get ad group and keyword ideas, demographics, placements, interests, and other valuable information for your campaign.

If you are planning an AdWords campaign, you can add ad groups or keyword ideas to your plan.

After you add them to an ad group simply input a bid amount at the top.

Negative keywords can be added to your campaign or ad group to prevent your ads from being shown for specific searches.

You can add your keywords to an ad group and get the individual impression shares for each keyword.

To the very right of all the standard tabs at the top of the tab (Campaigns, Ad Groups, Settings, etc.) you'll see a little button with a down arrow on it.

These keywords will drag down the Quality Scores of other keywords in your ad group.

In this particular ad group, I have keyword phrases that contain 15 words that convert!

Unless it is absolutely necessary, never run keyword insert ads in ad groups that are running broad match.

For example, you can use a forwarding number in your ad copy call extensions and record calls down to the ad group level.

To get decent keyword data from Google, I recommend setting up both a text based ad group and a shopping campaign targeting your product.

The fastest way to do this is to pull the SQR right in the Google interface and then you can add the query as an exact match campaign or ad group level negatives by checking the box next to the term.

If you click on Ad group ideas, you'll get a nice list of related topics for the page you are researching.

And then of course you will probably want to do some manual tweaking as well based off of the data, but this can be a good quick way to apply tiered bidding approach to an ad group.

Funneling searchers to the correct ad group.

(This applies if you have mixed match types in the same ad groups.)

Click on «search for new keyword» and «ad group ideas».

Create an Ad Group for each phrase and set your bids.

Create a couple ads for each Ad Group.