Sentences with phrase «own ad product»

Flipboard's head of ad product, Dave Huynh, explains how the new feature works: If an advertiser says they are looking to appeal to readers who are interested in big data, for example, Flipboard can look into its interest graph and tell them that readers who like that topic are also interested in other topics such as Amazon and the cloud.

Last year, NBCU and Vox came to the market with their own ad product called Concert, which allowed brands to purchase digital display advertising inventory across both companies» properties.

In exchange for its eagerness to test Facebook's newest ad products, the Tire now gets an early crack at the social media giant's ripest user metrics.

Sebastian is also pitching Google Preferred, a new ad product debuting this month in Canada, designed to help advertisers better target their content.

In addition, Snapchat has rolled out numerous new ad formats, including sponsored lenses that let users overlay graphics and animations over their selfies and its native - video ad product called 3V, which stands for Vertical, Video, Views.

Couple that with their new video ad products for sales and direct response and the fact that they're the greatest data company of all time for marketers and you have some serious reasons to spend some real money on Facebook video ads and video content for Facebook.

While these features below are in their beginning stages, Snap is on a mission to build out their ad product and drive revenue.

On the day Plus launched, I noted an Ads product manager named Paul Adams in close conversation with Zuckerberg and a couple of members of the high command inside a small conference room.

Most of Snap's ad revenue comes from its manual sales team and only within the last couple of months did it move its automated ad product out of beta and open it to more advertisers.

And the company tells Fortune that in coming months Twitter will roll out new features and ad products, including a set of services aimed at helping small businesses market themselves on Twitter.

The company does plan to release new features and ad products in the next few months, but one must wonder, if Hempel is right in her assessment of the company, will the new services be enough to keep the company afloat?

It then advertises the locations to drivers as they approach the listings, similar to Foursquare's ad products.

«If Facebook were forced to change the way it uses data or the way its ad products work, then advertisers may become less enamored with it,» Debra Aho Williamson, eMarketer's principal analyst, said in an emailed statement.

At least one market analyst says experts «have been wrong about Snap's ability to innovate and improve its ad product this year.»

«Twitter's video ad product continues to perform well as advertisers continue to look for higher quality online video impressions,» wrote Morgan Stanley analyst Brian Nowak, a long - time Twitter bear who upgraded the stock to equal - weight last week, citing improved personalization that's keeping users on Twitter for longer.

Google's keywordless ads product is the ultimate keyword discovery tool; however, it is most definitely not the ultimate converting tool.

Our second priority is growing the number of marketers using our ad products, and we're making great progress... More and more small businesses are using our free Pages product — and we remain focused on converting these Page owners into advertisers.

With Pinterest poised to take its first ad product, Promoted Pins, public, retailers and brands that have so far been testing the waters on the social pinboard are now beginning to look more seriously into optimizing their activity on the site.

Both Twitter (NYSE: TWTR) and Snap (NYSE: SNAP) love to talk about how they're improving the return on investment for marketers with their ad products.

So, not only do Snap and Twitter have to improve their ad products» returns on investment, but they have to improve them to a point where more marketers get a better return from their products than they do from Google or Facebook.

Investor pressure will, if anything, motivate Snapchat to innovate faster and add more ad products and tools, which could prove beneficial.

But Wehner's words perfectly summarize why Facebook and Google continue to take share of the global digital advertising market despite Twitter and Snap's efforts to improve their ad products» returns on investment.

The site says its consumer product and ads product teams will be integrated into one product team led by Lawrence Ripsher, Pinteret's SVP of product.

Just over a month after announcing its first - ever COO, Pinterest confirmed that its head of ad products was exiting the company and that it would be combining its consumer product and ads product teams into one integrated group.

«That's where advertisers started to see it as an ad product, not just as a cool activiation.

The firm clarified that Google already has ad products like Google Preferred that allow advertisers choose a subset of content partners to associate with and various other tools.

Campaigns and organizations should get creative in their ad strategies, trying new practices (like using automated ad placement to run many different variants of a given posts), new targeting models and new (er) Facebook ad products.

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Goldstein Auto Group participates in an integrated version of Google Analytics and DoubleClick products or services and / or other Google display ad products or services, known as Google Analytics for Display Advertisers.

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Ferol's focus is building deeply engaging technology for readers, and effective ad products for authors and publishers.

Interestingly, the drop dovetails almost exactly with Amazon Marketing Service's new sponsored ad product.

Investors have lately started to focus on Facebook's video ad product which the company announced in August and has started to lay the groundwork for.

Adam Carey, Senior Director of Ad Monetization at Sega Networks, is a specialist on ad operations, ad product, data and marketing with 18 years of experience in digital advertising.

(disclosure: My spouse works at Google, but not on any of its search or ad products).

In addition, the evolution of Facebook ad products and the companies we've acquired has meant the role has become more and more complex, interesting and challenging».

Google is fortunate to have a great team of leaders who are driving the next phase of rapid growth and innovation across all our mobile ads products.»

«Here, we're much more confident in Alpine being embraced by the platforms [compared with the earlier ad product], because it's 100 percent in line with their goals and policies.

The first thing we did to expand the Snap Ads product was improve it with interactive capabilities.

According to Forrester, WPP PLC WPP, +1.86 %, one of the world's largest advertising agencies, spent $ 2.6 billion on Amazon's ad products in 2016, which puts it in line with spending on Facebook Inc..

Advertisers, too, are wary of Facebook's video ad products after a series of missteps in calculating advertising performance.

«If I were Twitter & LinkedIn I'd binge spend on ad product right about now....

A Barclays note pointed out that Facebook does not face considerable regulatory risk because «most of the higher performing ad products use pseudonymous data around shopping behaviors,» which «doesn't contain personal or sensitive information under GDPR.»