Sentences with phrase «own ad technology»

As ad technology continues to develop, ask yourself if it fits into one of these three enduring trends described.

They want to invest in ad technology across both brands.

«The impact Firefox users will get is the ads will be less targeted to them,» says Eric Bosco, chief operating officer of American ad technology developer ChoiceStream, which uses third - party cookies to track the way consumers across North America interact with the ads of about 30 major brands, including online shoe retailer Zappos.

But business leaders must do their part and keep control of the strategy — to ensure that they leverage ad technology to its full potential.

Over the past eight weeks, thousands of publishers have been subject to bots creating fake versions of their websites, a technique called «domain spoofing,» according to a paper published Wednesday by ad technology company Adform.

Indeed, Google has long employed neural networks at many levels, from algorithms that identify pictures in Google images, aided by millions of Google users, to the underlying mechanisms of Google's ad technology.

The Boston, Mass. - based search ad technology firm will use the funds to support the launch of its new campaign management suite, which includes support for both paid and organic search optimization.

But global US companies, especially those using cloud - based marketing and ad technology that tracks European users» browsing habits, face significant regulatory exposure.

Deep understanding of current digital ad technologies and online marketing including display advertising, SEO, SEM, Affiliates, Social, Email Marketing and data solutions

Recent work includes mobile data optimization for content recognition and ad technology.

A: Our ad technology now works to determine the most relevant audience for the ads that appear on the site, based on gender, age, location and interests.

«The changes in ad technology such as better targeting are giving premium publishers new opportunities and are helping to target high value consumer and B2B customers, benefiting media owners.»

NativeX's ad technology includes multiple native ad formats including interstitial, banner, offer wall, rich media, and high - definition video that meshes with a game's user experience - in one SDK.

She had the IT and ad technology experience we were looking for.

Pandora announced this morning it's acquiring digital audio ad technology firm AdsWizz for $ 145 million, as a combination of at least 50 percent cash, with the remaining paid in either cash or stock at Pandora's discretion.

Its software suite includes a variety of ad technology capabilities, including dynamic ad insertion, advanced programmatic platforms, ad campaign monitoring tools, and more.

And it wouldn't have to worry about developing ad technologies and new ways to sell more stuff.

They should invest in developing their own ad technology or partnering with more neutral third - party providers.

The Automate Ads technology will be added to the AdHawk platform, allowing users to quickly and easily create campaigns for Google AdWords and Facebook Ads from one integrated dashboard.

Graduate Jobs» London and South - East» Front end coding» Ad Technology Executive # 25K Global Media Agency London

We are thrilled Adwerx can bring this cutting edge ad technology to the individual real estate agent at such an affordable price.»

Not exact matches

-- Harris Bernstein, VP of account strategy at Criteo, an advertising technology firm offering personalized ad retargeting across devices for digital brands.

-- Maria Pousa, CMO of Integral Ad Science, a technology and data company for the advertising industry

He added that Facebook's facial recognition technology should help it find misleading ads.

After dropping out of high school to pursue his passion for technology, he gained real - world experience as a lead engineer at photo - sharing startup Fotolog, which ad network Hi - Media purchased in 2007 for $ 100 million.

Barry Wacksman, global chief strategy officer for international ad agency R / GA, will share how technology is allowing the creation of new ecosystems for customers.

Verizon is already working on increasing revenue through its ad - supported mobile video service go90, targeted at millennials and built on video streaming technology acquired from Intel Corp. in 2014.

The two - minute «documentary,» created by ad agency 72andSunny (which is owned by MDC) features controversial military vet Ollie North and author P.W. Singer talking about the cornucopia of ways advanced technology could be used to hasten our grisly demise.

In recent months, new technologies have emerged that support the ability to serve dynamic ads based on learned user behaviors and provide the analytics direct response advertisers and brands need.

Whereas services like E-Trade typically charge a commission of $ 7.99 per transaction, Robinhood is able to bypass such tolls, it says, because it operates as a technology - driven brokerage without expensive storefronts, prime - time ads or manual account managers.

«Riot Blockchain is seeking a technically experienced and highly motivated CTO candidate with a passion for blockchain technology,» the ad said.

«Depending on how the targeting is happening, you can make potentially different sorts of arguments about whether or not Google or Facebook or LinkedIn is contributing to the development» of the ad, said Deirdre K. Mulligan, a faculty director of the Berkeley Center for Law and Technology.

Ad Astra also teaches the ramifications of advancing technology and ethics to its students.

In the past few years, Durex has released some creative ad campaigns that focus on real couples and the link between lowered technology use and more intimacy.

What is clear is that Facebook (fb) and Twitter (twtr) can breathe easy for now — the ads showing up in their users» feeds won't be affected by Shine's current technology.

The broader business world has also become more complicated: Consider advertising technology, or ad tech, the industry I've devoted more than a decade to.

This is not the same kind of ad - blocking technology that's recently had the publishing industry in a tizzy.

Chris Arsenault, a venture - capitalist with iNovia Capital, a company with seven investments in the online - ad industry, says targeting technology can provide a better user experience than print or broadcast, despite concerns over privacy.

AdTheorent, the seventh advertising company on Inc.'s 2015 overall list, develops data - based technologies that enable partners like McDonald's and Bank of America to optimize the timing and targeting of their mobile ads to maximize engagement.

If put to use, this network - based system can go a lot further than app - or browser - based ad - blocking technology.

And in addition to the usual service fees, T - Mobile sees the possibility of selling TV ads using targeting technology that is more precise than what is possible through cable networks.

The mobile carrier group Three is rolling out ad - blocking technology on its networks, starting with trials in the U.K. and Italy.

However, it's also trying to get money out of the big ad networks, and the nature of this technology means Three is heading for a clash with regulators over net neutrality.

It's not yet clear which technology O2 Czech Republic would use to block ads on its network.

The traditional ad agency has been under tremendous pressure as the power in the industry has shifted to technology giants like Facebook and Google.

Shortly after the ruling, Google posted a raft of help - wanted ads seeking «bright, well - organized and spirited individuals to work with a stellar team on cutting edge technology issues» at its offices in Berlin, Rome, London and Brussels.

Also, if you get a piece of press on a major technology website, using Facebook ads to push that article to more people may help legitimize the project.

This technology does not mean that billboards will suddenly begin to serve ads based on your specific profile, but it will aggregate your profile with a crowd of others.

Advertisers and publishers are being threatened with more ad revenue losses as two ad blocking companies are about to launch new mobile - focused ad blocking technologies beyond desktop blocking.

But even this digital ad agency thinks that clients will need to pursue development on both technologies for the foreseeable future.