For
BlackBerry, tackling this problem is partly a question of whether it can think and act like a startup again.
In
BlackBerry's case, however, investors have sent the company's share price up more than 12 % so far today after a dismal set of earnings were released this morning.
Although handsets are the most visible part of
BlackBerry's business, it's becoming one of the least important to its future.
Chenalso highlighted
BlackBerry's QNX division, which works on technology that will fuse with automobiles, and said new technology from the division will be showcased at the Consumer Electronics Show in Las Vegas next month.
BlackBerry (TSX: BB)(Nasdaq: BBRY) was a weak spot a day after a move to take the company private.
BlackBerry representatives say the Priv will eventually be able to update to Marshmallow, but there's no timeline on that yet.
At a briefing with journalists last week in Toronto,
BlackBerry executives said that capability is coming at some point, either through DTek or Android itself, or possibly a combination of the two.
Chen was feeling particularly proud about this, mentioning that competitor MobileIron has bragged in the past about poaching
BlackBerry's clients.
Chen couldn't reveal any further details of the agreements either, and it's unclear how much of that $ 137 - million is due to the licensing agreements, and how much was derived from
BlackBerry's core software business.
Trying to compete at the same cost from such a weak position hints at the same sort of hubris that has laid
BlackBerry low over the past few years.
BlackBerry (BB), Boyuan Construction Group (BOY), DHX Media (DHX.B), The Intertain Group (ITX), Khan Resources (KRI), Synex International (SXI)
After the iPhone emerged in 2007, employees suddenly had a phone in their home lives that was more appealing than their expensive, work - issued
BlackBerrys.
Chen raised hopes the company will start making money in new areas too, such as through
BlackBerry Messenger.
The two companies will collaborate on handsets primarily for developing markets such as Indonesia, with Foxconn handling hardware and
BlackBerry concentrating on software.
Which brings us back to
BlackBerry.
That could mean
BlackBerry will avoid yet another $ 1 billion writedown of unsold inventory.
Because the popularity of
the BlackBerry exploded, the company didn't have the ability to set up a rigorous management structure in which everyone had clear responsibilities.
The company says its still plans to make devices based on its own
BlackBerry 10 operating system, but it remains to be seen how long that will continue.
For instance, a keyboard model will be the first smartphone to emerge under the Foxconn agreement after the failed attempt at the touchscreen
BlackBerry Z10 earlier this year.
The BlackBerry had been entrenched in the corporate world in North America for years before the company actively courted consumers, whereas it was already equipped with consumer - oriented features such as music and social networking capabilities when it entered new markets more recently.
The most important task is to release
the BlackBerry 10 smartphones.
The company sold only 4.3 million handsets to customers, and the vast majority were older models, not
the BlackBerry 10 handsets that were supposed to reinvigorate the company.
Ever felt
your BlackBerry buzz with a «phantom vibration» from what felt like an email that turned out not to exist?
So will
BlackBerry really be the company to come up with a good revenue strategy for messaging apps?
All of that said, it's great to see
a BlackBerry device that isn't excluded from the broader mobile revolution that's happening through apps.
Another of the Priv's differentiating features is
the BlackBerry Hub, which has been transported intact from the company's own BB 10 OS.
All things being equal — and they essentially are now that
BlackBerry has gone Android — the decision on whether or not to pick up a Priv rests on two factors: the keyboard and the price.
«While we would have preferred the initial launch to have been smoother,» Lazaridis said in December's conference call, «I firmly believe that
the BlackBerry PlayBook tablet remains the most secure and most advanced tablet platform on the market today.»
Companies now face a landscape that has vastly changed from the cookie - cutter desktop - and -
BlackBerry regimen of a decade ago.
The agreement should reduce
BlackBerry's manufacturing costs, and gives the division a shot at breaking even down the road.
Chen wants to generate $ 500 - million in revenue from software this fiscal year, a goal that becomes even more crucial when you see how
BlackBerry's service revenue is declining.
Breaking with the past is a difficult thing to do for established companies, and it's something
BlackBerry tried before when building
BlackBerry 10.
BlackBerry, Palm and Microsoft via Motorola and a few other manufacturers had devices that were capable of data communications, but none of them really did it right, which opened the door for Apple.
RIM developed an app called Bridge that, among other things, allows the PlayBook to connect to
a BlackBerry and browse the Internet without the need to purchase a separate data plan.
With
Blackberry mobile device management, a company has better access to mobile platforms and gives company IT departments better control, as well as more business - related features and applications.
But part of the enthusiasm for the stock today can be explained by CEO John Chen —
BlackBerry has conspicuously dropped the «interim» from his title — who spoke at length publicly for the first time since joining the company.
I'd like to have seen
BlackBerry transfer some of the expense that doubtlessly went into the dubiously useful curved screen to a better, more solid finish.
It seems the stock market is impressed by new CEO John Chen's announcement that
BlackBerry will be partnering with Foxconn on the future manufacturing of its handsets.
«
BlackBerry is an established brand, and we think
BlackBerry will get its share.»
By hammering out this deal, Chen is addressing
BlackBerry's biggest financial sinkhole.
Nearly every handset from established players like Motorola and Nokia was touted as
a BlackBerry killer.
The good news on this front is that
BlackBerry says it will be releasing additional Android devices, some of which presumably won't have physical keyboards.
It's been a big day for
BlackBerry.
While he's had less than two months on the job, the new CEO, who quietly shed the «interim» part of his title, has many ideas that include a return to some traditional
BlackBerry designs.
BlackBerry engineers also deserve credit for making a phone that is at the same time familiar and different.
BlackBerry gets to piggyback off Foxconn's superior scale and agility, but will also to offload inventory management to Foxconn.
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BlackBerry plans to forge stronger partnerships with others in the tech industry and build better relationships with longtime business customers as the smartphone company attempts to turn around flagging operations, chief executive John Chen says.
The company used to charge fees for access to its infrastructure and other services, but with the move to
the BlackBerry 10 operating system, it no longer imposes these fees.
For the second year running, Canadian Business declared
BlackBerry our Loser of the Year, which makes new CEO John Chen a person of heightened interest in 2014.
The tech component fell 0.8 per cent with
BlackBerry (TSX: BB) down 55 cents to $ 14.58.