Do you see the relationship between the news headlines and your book, and your expertise, and your messages, and
your book publicity campaign?
Founded in 1995, FSB Associates has successfully launched more than 2,000
book publicity campaigns.
But, just as book publicists (and authors and publishers who are conducting
book publicity campaigns) give away books to book reviewers (and producers, editors, journalists, and bloggers) to garner book promotion opportunities, it makes sense to directly give books away to your intended readers via book giveaway or contest.
His book publicity campaign is, in essence, an attempt to teach the public to associate the Zodiac Killer with his book and with his name.
Book publicity campaigns also involve book publicists, or authors (or their publishers) who are promoting themselves, looking for news hooks and opportunities to speak in the media (or write op - eds pieces, articles, or blogs) about what's unfolding all around us.
For early - writers in particular, it's important to remember that you also have a role in
the book publicity campaign.
This book publicist uses technology for
every book publicity campaign (whether it's a book marketing campaign that includes social networking outreach or whether it's a book marketing campaign that revolves around traditional book publicity opportunities).
Find out what book covers are so important for your book marketing and
book publicity campaigns.
So, the more Gary L. Stewart's
book publicity campaign succeeds, the more Gary L. Stewart, and his family members, lose.
Use online advertising, and leverage your book web site as the hub of
your book publicity campaign.
Harnessing and pitching to traditional media such as local and regional print, radio and TV outlets remains the core component of a well - orchestrated
book publicity campaign.
Book publicity campaigns at the post-publication stage of a book's life revolve around authors, rather than books.
At least, as an independent book publicist, I have found that it would be in your best interest to learn that there are book promotion opportunities after the advance
book publicity campaign has come to a hard stop.
And this book publicist, too, has noticed that few authors make the round of broadcast media shows as part of
their book publicity campaigns.
Since its inception, FSB Associates has executed more than one thousand successful
book publicity campaigns.
It's wonderful to partner with your book publicist, and to trust your book publicist to have creative ideas that can form the core of
your book publicity campaign.
That's not the way this book publicist recommends promoting your book... and that's not why this book publicist recommends
a book publicity campaign... but, strangely, the tactic probably does increase awareness of books!
The cost will vary from one author to another, and it will depend on the specifics of
your book publicity campaign.
So you ought to defer to your book publicist and offload all responsibility for
your book publicity campaign on her, right?
And, if she doesn't, then make her aware of the available news hook, and make sure she's adjusting
your book publicity campaign to accommodate the publicity opportunity.
Can Twitter be part of your book marketing and
book publicity campaign?
How much should you expect to pay for
your book publicity campaign?
So be comfortable sitting in the director's chair with
your book publicity campaign when the situation calls for it.
In other words, yes, Twitter can be part of your book marketing and
book publicity campaign.
Joining forces, we have successfully executed more than 2,000
book publicity campaigns and watched our beautiful daughters grow up.
Let an expert handle the ins and outs of
your book publicity campaign.
A website is a staple of
any book publicity campaign.
A literary publicist knows one thing for certain: generosity with promotional copies of books will enhance a book promotion campaign while, conversely, stinginess with review copies of books will sabotage
a book publicity campaign.
The reason you need a book publicist is because, if you conduct your own
book publicity campaign, and you do all of your own book marketing, then you'll have no time to write books.
It's not the entire
book publicity campaign.
Press Box Publicity has led successful
book publicity campaigns implemented for books by athletes and coaches and entertainment and writing luminaries such as:
Answer: Because even the biggest names know that they need to engage in
a book publicity campaign.
If you take the proper precauthions, then you'll know that, when it comes time to launch
your book publicity campaign, you'll have a book to promote.
Don't invest more than you can afford, but remember that the most expensive
book publicity campaign is the one you don't conduct at all.
But the cost of a book publicist's services vary and depend upon the size and scope of
your book publicity campaign.
You know those books you're giving away to the media, bloggers, and readers for free as part of
your book publicity campaign?
Maybe it's time to think about expanding
your book publicity campaign to include something a bit out of the ordinary.
Only you can decide how much
your book publicity campaign will cost you.
In Local Book Promotion Options — Part 1, I explained why authors and publishers who are promoting their books on a national level should include local media outlets as part of
their book publicity campaign.
That's why, despite the fact that traditional book reviewers should probably have changed their submission requirements long ago, when the technological changes in book publishing shortened the book production schedule so much, it's still impossible for book publicists (and for authors who are conducting
book publicity campaigns) to bypass the rules and garner traditional book reviews without having at least three months» lead time.
This type of disconnect from current entertainment media — and unrealistic shooting for the absolute media stars — can leave authors feeling disappointed by
their book publicity campaigns when Oprah doesn't come through.
Authors who are willing to walk over hot coals to meet one fan, versus only doing something with an audience of 1,000 people, is a useful quality for
book publicity campaigns.
Non-fiction books are ideal for
book publicity campaigns and promotional services as they provide practical information and clear, strong, pitching platforms.
Preparation is essential when entering into a relationship with an author publicist for
book publicity campaign or ebook marketing effort to promote a printed book or e-book.
If your book is with a major publishing house, and
your book publicity campaign has stalled before it started, then it might be because your in - house book publicist has James Patterson Syndrome.
The zenith of
every book publicity campaign is, of course, a national television show appearance.
However, the principle still applies: blogging creates buzz, and creating buzz is the goal of
every book publicity campaign.
Have stellar
book publicity campaigns orchestrated by brilliant book publicists recently caused book sales to soar, transforming flagging sales into huge profit centers?
The definition of full service
book publicity campaign is in flux, and that's why book promotion is so much more effective than it was just a year or so ago... and so much more fun for book publicists and, I hope, for authors and publishers.
Here's some good news for those of us who engage in book promotion and
book publicity campaigns: there's a new book review outlet in town.