Kids» books are about to receive an old - but - new
book publicity opportunity by Reading Rainbow host, LeVar Burton.
The radio producer will appreciate your professionalism, your book publicist will be grateful you saved the day... and you'll be grateful to have salvaged
a book publicity opportunity that you otherwise could have let slip away!
As the story breaks to a national audience, Lenore Skenazy has
a book publicity opportunity (and her book publicist, who sees the news story, has the opportunity).
Also, I hope this book promotion opportunity is just the beginning of many
book publicity opportunities for you.
Book publicists should have the flexibility to depart from their paper book publicity plan, and even from your contractual agreement, when
a book publicity opportunity arises.
In other words, your book publicist should be eager to leverage the news event as
a book publicity opportunity for you, as an author and as an expert.
But, after seeing
the book publicity opportunities recently garnered by Gary L. Stewart, author of the new book, The Most Dangerous Animal of All: Searching for My Father... and Finding the Zodiac Killer, this book publicist has to wonder about that.
This book publicist uses technology for every book publicity campaign (whether it's a book marketing campaign that includes social networking outreach or whether it's a book marketing campaign that revolves around traditional
book publicity opportunities).
If your book publicist doesn't see the PR opportunities, then make sure she's responsive to the news hooks when you find them for her... and don't let
book publicity opportunities pass you by because you're too polite to ask for what you need from your book publicist!
How would you like to generate unexpected
book publicity opportunities?
It's enough to say that indie books (or self - published books, or whatever you'd prefer to call books that are not traditionally published and distributed) have lost their stigma, and all of
the book publicity opportunities that are available to authors of traditionally published books are now on the table for indie authors, too.
Filed Under: author publicity, book discovery, book marketing, Book Promotion, book publicists, book publicity, eBook promotion, Online Book Promotion Tagged With: Book promotion, book publicist, book publicity,
book publicity opportunity, news
The best
book publicity opportunities are in the news.
Now I'm getting it, and it promises to be an effective and exciting new way to explore
book publicity opportunities.
How do you garner
book publicity opportunities without persistent outreach to radio show producers and radio show hosts, though?
In many ways, when a book is about to publish,
book publicity opportunities are just beginning.
But
book publicity opportunities do not end with advance publicity efforts.
However it plays out, I offer kudos to Mark Zuckerberg for using his influence as a thought leader for good... to get people reading books, and for giving the authors he chooses to support the best
book publicity opportunity they could ever dream about.
But, although it's interesting to see how Skype virtual book tours can be integrated into book promotion campaigns, I'm guessing that world - famous authors will be in a far better position to take advantage of
the book publicity opportunity than the rest of us... now, and for a long, long time to come.
While that provides quick — if not instant — gratification for authors who want to see their words reach book buyers as soon as possible, the mad dash from the computer to the bookshelf does require the sacrifice of long lead - time
book publicity opportunities.
According to an article in the business section of today's Miami Herald, many authors at mainstream publishing houses have become responsible for creating their own
book publicity opportunities.
That said, here's how to get more
book publicity opportunities than you can handle: get involved with O.J. Simpson, and then offer your «exclusive» perspective into the man's psyche.
You would have had Britney Spears (and your own instinct for
book publicity opportunities) to thank when your phone rang off the hook with requests from the media for your insights and input... each of which was an opportunity to tie your book into a media frenzy.
And it's especially difficult to watch prestigious newspapers morph into something altogether new... but to deny those changes, or to hope it won't affect any other newspapers, is to jeopardize book promotion campaigns and the possibility of garnering as much
book publicity opportunities now as you did in the «old days.»
And, sometimes, authors and publishers who do not deserve
any book publicity opportunities get them, too.
eBook promotion actually means more
book publicity opportunities.
So, even for Grisham,
book publicity opportunities are valuable — in this case, the «Today Show» appearance was valuable for Grisham's publisher and his agent, for Grisham himself, for his book publicist (who gets the credit for booking him on the «Today Show») and for all of his fans.
But since most eBook publishing involves authors whose chances of landing traditional media coverage is necessarily limited (for now, anyway), it's good to know that eBook promotion doesn't mean fewer
book publicity opportunities.
«Trade journals: The book publicist's secret weapon» lists the typical
book publicity opportunities in trade magazines.
For every author who is a healthcare expert, and who has something valuable to contribute to the national dialogue about the healthcare bill, this is the best
book publicity opportunity that will ever be handed to you.
So if you're struggling for
book publicity opportunities, you know now what you have to do to garner those media interviews and book reviews.
They delay blogging, and they miss out on
the book publicity opportunities that might come their way because they'd rather live with a blank blog than a blog that would impress people as unprofessional, unpolished, or inadequate.
They're creating
book publicity opportunities for themselves.
Fortunately, book publicists can get
book publicity opportunities for all authors when the topic and the pitch is on target and timely.
And those who do need book promotion opportunities, MediaBistro's article seems to rub in, are not going to get
those book publicity opportunities from the NBCC anytime soon.
You earned
the book publicity opportunities just by being clever enough to lay the groundwork for them!
National television interviews can be a wonderful
book publicity opportunity to build awareness for an author or expert.
Therefore, the dynamic of seeking
book publicity opportunities changes.
As it is, Kitty Kelley will have to struggle for even the most modest
book publicity opportunity.
Every time an author can create a news story rather than become part of an article or segment that some other media decision maker is creating, that author has transformed book promotion from a passive process into a proactive
book publicity opportunity.
Not exact matches
Others have suggested that instead of building a platform and pursuing
publicity opportunities, I should rely on God's timing and leave
book sales to him.
I assumed that since it was a comic
book movie starring Michael Cera, and since it had a pretty big
publicity run leading up to the release, that it would be in multiple screens at each theater, and I would have plenty of
opportunities to perhaps catch an afternoon showing if I bombed out of the Game Day proceedings.
But, just as
book publicists (and authors and publishers who are conducting
book publicity campaigns) give away
books to
book reviewers (and producers, editors, journalists, and bloggers) to garner
book promotion
opportunities, it makes sense to directly give
books away to your intended readers via
book giveaway or contest.
Book publicity campaigns also involve book publicists, or authors (or their publishers) who are promoting themselves, looking for news hooks and opportunities to speak in the media (or write op - eds pieces, articles, or blogs) about what's unfolding all around
Book publicity campaigns also involve
book publicists, or authors (or their publishers) who are promoting themselves, looking for news hooks and opportunities to speak in the media (or write op - eds pieces, articles, or blogs) about what's unfolding all around
book publicists, or authors (or their publishers) who are promoting themselves, looking for news hooks and
opportunities to speak in the media (or write op - eds pieces, articles, or blogs) about what's unfolding all around us.
Speaking
opportunities can often be great for an author's
book publicity, not to mention the potential financial perks that can come with joining a lecture Continue reading April Happy Hour / Panel: Getting on the Speaker's Circuit →
At least, as an independent
book publicist, I have found that it would be in your best interest to learn that there are
book promotion
opportunities after the advance
book publicity campaign has come to a hard stop.
Her
book publicity course offers a perfect mix of practical tools, creative ideas and unfailing encouragement and support to help authors learn to make the most of each and every
opportunity to get their
books known.
Literary Agent Undercover is only for authors who understand the benefits of traditional publishing: no financial risk because someone else is paying for the privilege of publishing your
book; a higher quality product thanks to a top - notch editor and cover designer; more profit due to better sales, distribution, and
publicity; subsidiary rights
opportunities like merchandising, translations, TV, feature film, etc; increased credibility and more
book reviews; and the ability to spend more time writing, promoting, and doing what you love.
And, if she doesn't, then make her aware of the available news hook, and make sure she's adjusting your
book publicity campaign to accommodate the
publicity opportunity.
This is a unique
opportunity to illustrate just what the distinctions are in the investment that publishers have made in the marketplace with their sales forces, marketing efforts, relationships with
publicity and media contacts, which is where much of that other portion of the proceeds from the sales of
books is allocated.