Sentences with phrase «own brand promise»

And the clearer your brand promise is, the more genuine it will seem.

Take, for example, Coca - Cola's brand promise, «to inspire moments of optimism and uplift.»

The brand promise is not the time for you to be listing the company's accomplishments.

How JetBlue Lost: In 2010, JetBlue unveiled its «You Above All» campaign, forever changing the brand promise for customers.

Essentially, your brand promise sets the tone for your company to its stakeholders.

The company had made a brand promise it simply couldn't deliver on, especially because it had to answer to stockholders.

From Apple's «Think Different» to BMW's «The Ultimate Driving Machine,» there are plentiful examples of successful brand promises in the marketplace.

It's even more important to ensure that your brand promise is consistent with the value proposition customers can expect to experience with your products.

That sentence is ill - advised in that it seeks to minimize the scope of the problem, is dismissive of those who have already complained, comes off as condescending, seems to contradict the Honest brand promise and is not consumer focused at all.

Brand loyalty is built from a company delivering against its brand promise 365 days a year, not just during the holiday season.

Get closer: connecting with the people behind the brand promise.

At Elite SEM, our team is so confident in our culture that we have a brand promise stemming from it.

«But it's somewhat elusive because brand promises don't have to be something that you ever tell a consumer,» he says.

In the past, brand promises and marketing campaigns provided companies the first point of contact with potential customers and prospects.

«This is about contextualizing Target's brand promise: Expect More.

The brand promise and customer experience are key drivers of the right value proposition.

It established a new, more appealing brand to showcase its unique brand promise: to perform a high - quality service for a reasonable price.

Your brand promise needs to convey this impact.

This image manifests itself in your brand promise and overall brand characteristics.

We end up watering down our business proposition and our brand promise in an attempt to be as broad as possible.

If you're an established brand you can experiment, but for a traditional start - up, that first product represents a brand promise.

The result: a new process that was four times as efficient, far more satisfying to customers, and much better aligned with the company's brand promise, «We deliver.»

It must be consistent with your brand promise or you run the risk of confusing consumers and forcing them to turn away from your brand in search of another that meets their expectations for it in every interaction.

Furthermore, companies have a brand promise that is a manifestation of its core business strategy.

This award will further motivate our staff to continue to strive for greater heights of excellence and uphold the bank's brand promise — which is based on integrity, honesty and excellent service delivery — to its customers.»

Building a team who exemplifies your values and brand promise as a coworking space is crucial to your success and sustainability.

You need to define your real brand promise based on your corporate culture, organisational behavior, service policies, marketing collaterals — in other words, the total user experience (UX).

«At Eagle our brand promise of «Quality Assured» guides everything we do: from our constant technological innovation that makes cutting - edge developments such as MDX possible, through to our selection of the very best Channel Partners around.

Bringing people together to socialize and celebrate the freeing and liberating spirit of «Friday» is the concept's founding premise, from which the brand promise «In Here, It's Always Friday ®» was born.

Is your brand a promise to let diners forget their diet and the awful day they just had?

«Our basic brand promise we make to our guests is pretty compelling,» he says.

That's because brand is not about marketing, but about holding a preferred position in your marketplace that offers a brand promise and fulfills it in everything you do.

It must be a brand promise that you can deliver.

Everything from the colors to designs and functionality of your packaging must reflect your brand promise and the quality of the product inside.

While many industry benchmarks, food laws and standards exist, our mission is to deliver on your brand promise by leveraging our expertise in manufacturing science, advanced analytics, emerging issues management, and vendor supplier relationships.

Our Brand Promises are how we deliver that experience.

Diaz Foods is led by an experienced leadership team committed to preserving the company's values - based culture while delivering on our brand promise: Performance through Service.

Now, sustainability features prominently in the brand promises and cost saving strategies made by food manufacturers of all sizes.

With Boston's brand promise, «We'll make you a fan,» and 80 + menu items, primarily made in - house, they deliver on having something for every occasion and taste.

At Tetra Pak, our approach to sustainability is shaped by our brand promise: PROTECTS WHAT»S GOOD ™.

In short, it's why every day, in all we do, we continue to deliver on the Arrowhead Mills brand promise — simple products, straight from nature and as close as you can get to home.

Its brand promise is to provide quality and durable baby and kids clothing at parent - friendly prices.

Martin says: «Express & Go is proving a big hit with breastfeeding mums and it's really living up to our brand promise to «help mum enjoy the rollercoaster ride of bringing up baby».

That's at the heart of our tommee tippee brand promise, to help mum embrace and enjoy the rollercoaster ride of bringing up baby.

Companies each day try to connect with you with marketing messages, product information and brand promises.

The process includes talking to parents and future parents, engineers, and other industry professionals so that the brand promised can be delivered.?

A key concept in modern marketing is that of Brand Promise: the commitments made by a company that seek to align it to the expectations and preferences of its target market, to provide competitive advantage.

In fact, the brand promises to stop eggs and larvae from becoming mature adults capable of reproducing for up to 7 months!

The brand promises to provide «everything you need, all in once delicious scoop»

I'm getting tired of other brands promising healthy skin and then their ingredients are nothing but harmful chemicals!