Sentences with phrase «own brand value»

Form partnerships with people that share the same brand values.

This has driven interest in acquisitions and joint ventures by big beverage companies like Starbucks, which acquired Atlanta - based tea retailer Teavana in 2012, and Hain Celestial, which says it plans to complete multiple acquisitions of ready - to - drink beverage brands valued at $ 5 million to $ 20 million.

Part of the reason Dauman fell out of favor was that Viacom has badly trailed its peers in the media and entertainment space when it comes to both stock performance and the brand value of its key properties.

Our staff must also complete a broader immersion in brand values through a two - day annual «brand bath,» which the company calls Refresh.

Affiliates build their own collateral, but no one outside the company understands the brand values and value proposition like the people inside.

Simply answer a few questions about your company and its brand values, and Buildabrand's algorithm will churn out suggested brand logos.

In a short statement on the Formula 1 website on Wednesday, commercial operations director Sean Bratches said the custom of using grid girls «does not resonate with [the] brand values [of F1] and clearly is at odds with modern day societal norms.»

The Nymi name doesn't have quite the same brand value as Panasonic or BlackBerry, but Martin believes it's particularly important for startups to establish a clear identity.

«In our view, this is a necessary step to bolster brand value as Kate Spade had become too value - oriented and overly reliant on excessive, and margin depleting, promotions to drive results.»

When done right, it can strengthen your brand value and ideally even your bottom line.

After fighting unsuccessfully to reverse generic drug laws last year, and the sudden resignation of its CEO, Shoppers Drug Mart has suffered a 17 % drop in «brand value,» to $ 2.6 billion, according to a study conducted by researcher Interbrand.

And when you hire new employees, make sure they are the kind of people who are willing and able to live out your brand values, too.

Since then, «Wimpy Kid» has become a brand valued at nearly half a billion dollars — thanks to the books, licensed products and three feature films that have earned $ 225 million at the box office.

A study suggests the hockey league's recent lockout will cost it US$ 328 million in brand value in 2013 as disgruntled fans spend less on the much - loved pastime.

To put the loss in a time - honoured context that (remaining) hockey fans will enjoy: with no lockout time remaining on the clock, the Montreal Canadiens have defeated the Toronto Maple Leafs, losing only US$ 26 million in brand value to the Leafs» US$ 36 million.

By doing so, customers feel delighted and act as brand advocates - increasing sales and brand value.

Visitors view a seven - minute film we've made to showcase our creativity and brand values.

That includes a track record and brand value, which certainly helps when acquiring new customers.

With its brand value tumbling, this business model might be in jeopardy.

Those brands are now world leaders, as refl ected by the latest Top 100 Global Brand Index report from Interbrand, which ranks brand value.

Even though Shavitz» hermetic lifestyle has many setbacks — he doesn't have running hot water, for example — his respect for the mother nature actually reinforces the brand value.

«It needs to stay true to brand values, and you don't necessarily have to pick sides.»

But the growth of the company and the brand value it has built up with consumers in a relatively short space of time is remarkable, and it is a leading indicator of the change that is occurring in consumer behavior.

There is no doubt that a powerful brand can be an invaluable company asset, however, marketers have always battled with senior management to secure the budget necessary to build brand value.

This article is an edited excerpt from Building Brand Value the Playboy Way, available from Palgrave Macmillan.

Since 2008, China's share of global brand value has increased from 3 % to 15 %, with ICBC (Industrial and Commercial Bank of China) holding its 2017 rank of the 10th most valuable brand in the world.

That community travels with the band from show to show, and over the years has established a huge part of the Dead's brand value.

Brands should reinforce their authentic reputations with the right brand values, personalities, and communications.

Dharmesh Shah, a serial entrepreneur and founder of OnStartups.com, says an ideal board member posesses two main qualities: Advisory Value («The person you are inviting has experience and knowledge and can act as an advisor to your start - up») and Brand Value («The person you are inviting has «brand» and credibility.

corporate Europe and government agencies throughout Europe, understand and are able to benefit from the diversity, innovation and brand value - add that women - owned businesses bring

Given this, the best way to think about your desired domain is the business impact of the brand value and whether you could possibly work with alternatives.

Learn how the designers of the Tsutaya T - SITE bookstores, Amazon's Seattle HQ and biospheres, and the new MUJI hotel have created unique experiences that drive business and increase brand value.

Not the «brand values», but the «Why do I choose to work here?»

Apple Inc. (NASDAQ: AAPL) has proved once again that smartphone business is not just about volume sales, it's about quality and brand value that could keep a company mint billions.

Today's charts look at trends in brand value, showing the fastest growing brands globally.

We believe the strength of the Tesla brand value will

The document paints a vivid picture of potential investors who are seeking to raise the necessary capital to continue operations, or at least use whatever remains of Mt. Gox's brand value to begin a new venture.

Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, operating in a highly competitive industry; changes in the retail landscape or the loss of key retail customers; the Company's ability to maintain, extend and expand its reputation and brand image; the impacts of the Company's international operations; the Company's ability to leverage its brand value; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share, or add products; an impairment of the carrying value of goodwill or other indefinite - lived intangible assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's ability to realize the anticipated benefits from its cost savings initiatives; changes in relationships with significant customers and suppliers; the execution of the Company's international expansion strategy; tax law changes or interpretations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the United States and in various other nations in which we operate; the volatility of capital markets; increased pension, labor and people - related expenses; volatility in the market value of all or a portion of the derivatives we use; exchange rate fluctuations; risks associated with information technology and systems, including service interruptions, misappropriation of data or breaches of security; the Company's ability to protect intellectual property rights; impacts of natural events in the locations in which we or the Company's customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; the Company's ownership structure; the impact of future sales of its common stock in the public markets; the Company's ability to continue to pay a regular dividend; changes in laws and regulations; restatements of the Company's consolidated financial statements; and other factors.

A survey that was taken after the internal branding campaign was launched showed that 76 % of employees felt favorably toward the new brand, 80 % were aware of the brand values that constituted the new brand messages, and a full 90 % thought the company was going in the right direction.

Of course your tone and approach will change depending on your audience and communication channel, however your underlying brand message and brand values should remain consistent — you shouldn't be sending out mixed messages about your business.

A top keyword listing in Google for industry or product keywords does add brand value.

Domestically, it claims to be the bank with the largest market capitalization, the most customer deposits and profit, and highest brand value.

It's great for publishers like Sullivan over at Search Engine Land who get paid by the page view and need to establish themselves as key sources of information (though at the end of the day isn't Digg itself getting the brand value?).

The internet giant has leapfrogged iPhone maker after its brand value surged up by 40 % reaching $ 158.8 billion from $ 113 billion in 2013.

Weet - bix manufacturers Sanitarium have dropped Steve Smith as one of their ambassadors, saying «Weet - Bix ambassadors represent our brand values of trust and integrity, and they speak to everything that is good about being Australian» and that their relationship with Steve Smith could not continue as the role of the ««Weet - Bix Kid» is to inspire millions of Aussie kids to be the best they can be.»

In the case of consumer staples, declining brand value and the fragmentation of the consumer space have contributed to the sector's under - performance.

Every employee feels a lot more involved with the brand value and the purpose that they're fighting for, so they feel a stronger reason to be engaged and a stronger fulfillment when it comes to their day - to - day activities.

Inadequate for understanding decision - making today heavily weighted towards brand experience and brand values.

On the contrary, it's the combination of owned, earned, shared and paid media connections — with social playing a crucial role at the heart of our activations — that creates marketplace impact, consumer engagement, brand love and brand value.

The vehicle looks strong and capable — not to mention safe, the brand value most associated with Volvo.