Read The 22
Immutable Laws of Marketing, or study what's referred to as the «blue ocean» strategy.
For the sake of irony, I'll offer my own «
immutable law»: no set of rules or laws can ever do the marketing for you.
In Al Ries and Jack Trout's classic business book The 22
Immutable Laws of Marketing, the very first principle they outline is the Law of Leadership.
When talking about having a long - lasting impact with your marketing, it's only right we kick off this list with The 22
Immutable Laws of Marketing.
There's also a great quote from The 22
Immutable Laws of Marketing, which explains, «What works in marketing is the same as what works in the military: the unexpected.»
-- Al Ries, author of several best - selling marketing books including Positioning, The 22
Immutable Laws of Marketing, and The Fall of Advertising and the Rise of PR
This would assume an «imaginative,» not a historical, disposition: a divine intent in history, God - gifted
immutable laws of morality, to which man has a duty to conform; order as a first requirement of good governance, achieved best by a restraint and respect for custom and tradition; variety as more desirable than systematic uniformity and liberty more desirable than equality; the honor and duty of a good life in a good community as taking precedence over individual desire; an embrace of a skepticism toward reason and abstract principle.
An important philosophical principle was at stake: whether
the immutable laws of science held human destiny in their iron clasp — whether, indeed, human destiny was fixed irrevocably in the remote stellar constellations and the laws of physics.
Nevertheless, there is also
an immutable law of the Church.
For this shortage would seem to be by no means so acute if the Church were to entrust the laity with whatever is not prohibited to them by the divine and
immutable law of her constitution.
To the extent that in canon law there are maxims which belong to divine,
immutable law and derive from the essence of natural or supernatural realities, they also belong to the Church's doctrine of faith, to its dogma.
According to quite traditional teaching they can distinguish also between principles of action that are of divine and
immutable law, and positive ecclesiastical decrees which are changeable.
Writers also refer to «
the immutable laws of God and» reason,» and «the laws of nature and nature's God.»
Isaac Newton first got the idea of absolute, universal, perfect,
immutable laws from the Christian doctrine that God created the world and ordered it in a rational way».
Now, in fact, Davies's intention, made clear in his response to critics of the article, is to challenge this orthodoxy concerning
an immutable law which is just a «given».
Still, it is exceedingly easy to think of «natural law» or the «will of God» in terms of absolute and
immutable laws.
We know that communism was a theology, a church militant, with sacred texts and with saints and martyrs and prophets, with doctrines about the nature of the world and of humankind, with
immutable laws and millennial visions and life - pervading judgments about the nature of good and evil.
Marx begins his account of the relationship of the two philosophers with a paradox: Epicurus held all appearances to be objectively real but at the same time, since he wished to conserve freedom of the will, denied that the world was governed by
immutable laws and thus in fact seemed to decry the objective reality of nature.
It is
our immutable law that we save the believers.
Supremely talented players each, but, due to
the immutable laws of math and FIFA (* cough * * cough *), two will be subjugated to lesser roles.
There is
no immutable law that suggests that the Dems.and Reps. should always exist.
Next month in Tooling Up: Stay tuned for the six final «
Immutable Laws of the Personal Marketing Campaign.»
Perhaps
those immutable laws that we have been pursuing all these years are not so immutable after all.
He had no problem with physics as a quest for
the immutable laws of nature — until he ran into a paradox that he calls the clock ambiguity.
If we are indeed getting closer to knowing nature's
immutable laws, a few renegade physicists are now asking, why does each step we take only seem to send us deeper into the rabbit hole?
The anthropic principle assumes a multitude of universes, each with its own
immutable laws, and states that we lucked out by being in the one fine - tuned for life.
You expect car and models to appeal to the eye, but with one
immutable law: You may not touch either one.
The Upside of Irrationality by Dan Ariely Reengineering Management by James Champy Innovation and Entrepreneurship by Peter Drucker The Effective Executive by Peter Drucker Executive Intelligence by Justin Menkes Crossing the Chasm by Geoffrey Moore The 22
Immutable Laws of Branding by Al Ries Quiet Leadership by David Rock
The 22
Immutable Laws of Marketing: Violate Them at Your Own Risk!
I consider this one of
those immutable laws of finance.
Instead risk is the likelihood of losing money (this is similar to the perspective of James Montier in his Seven
Immutable Laws of Investing)
On the 24th of October 2012 James took part in an online conference, hosted by ValueConferences, and addressed the application of his Seven
Immutable Laws of Investing to the European stock markets.
You will always pack whatever size backpack you have to the absolute exploding point... it must be some kind of
immutable law of physics.
The immutable laws of chemistry dictate the dissolution and destruction of one image that leads to the efflorescent emergence, a coming into being, of yet another.
Good ol' Hugh came out with a couple of blinders: The Two
Immutable Laws of Blogging: 1.
In terms of climate science I want to see more relationships between reported warming and thermodynamics, which as we all know contain
immutable laws.
Unless of course you believe the gods have created a universe with
immutable laws and processes that they themselves can not interfere with and events must proceed in accordance with these laws and that random chance and events will decide the future.
And in a world where manipulation is omnipresent — on our cell phones, our email in - boxes, our shopping carts, our kids» schools and so forth —
the immutable law of supply and demand makes authenticity increasingly precious.
He's still trying some cases as a senior judge, is a member of the ABA Board of Governors and now a Legal Rebels Trailblazer, and he's engaged in so many other endeavors that he never seems to be (under
immutable laws of motion) a body at rest.
Perhaps found in Gerry Riskin's «The Seven
Immutable Laws Of Change Management.»
Just as the recent global recession upended conventional wisdom about, say,
the immutable law of nature that residential property values always go up, these law firms have demonstrated that a firm can eschew hourly billing and yet grow profitably by focusing on efficiency, client satisfaction and predictability.
The one
immutable law of PCs is that stuff happens.
It's become a recurring, frustrating pattern, as legislators and regulators ignore
the immutable laws of unintended consequences, to drive political agendas or aid favored constituencies, while...
Too often people trained in positive psychology forget that flow theory, broaden and build theory, self - determination theory, terror management theory, orientations to happiness, and the rest are not
immutable laws.
It is
an immutable law in business that words are words, explanations are explanations, promises are promises — but only performance is reality.»
Not exact matches
One example of a company in the space is Everledger, a provider of an
immutable ledger for diamond ownership and related transaction history verification for insurance companies, owners, claimants, and
law enforcement agencies.
But as fun as maximalist thoughts of an
immutable ledger are to entertain, the fact is the people in the blockchain space still live in the real world, where
law — not computer code — controls, and online actions can have actual consequences.
Everyone has to take responsibilty for his own actions as the
laws of cause and effect here on this planet are
immutable.
In the first instance, the
Law, affirmed as the fixed and
immutable expression of God's eternal will, and spelled out in theological and ethical formulas, was the sole and sufficient guide for man's conduct.