Last time we covered how to create
your keyword list - the foundation of all of your other SEO and SEM efforts.
Check out this handy
keyword list from Tech Wise that includes a broad range of the most common negative keywords for eliminating erroneous queries, ranging from employment to research.
But, over time, the lack of a strong negative
keyword list means your ads will be shown to the wrong target audience.
So, you add those phrases to your negative
keyword list for Ad # 1.
Once you have an initial
keyword list compiled, you can start thinking about keyword search volume and keyword competition.
The keyword list above was generated using the search term «bank» within Google Adwords.
As we learned last week, the first of those 3 elements is
your keyword list.
To support this objective, the Keyword Planner uses an interface that allows users to start by searching for keyword ideas, uploading keywords to get estimates or multiplying
keyword lists to get estimates.
Serpstat calculates keyword difficulty for each search query, shows «special elements» (which inform us on search intent) and social media domains ranking for each term, and offers advanced filters to dig deep into
each keyword list.
There is an active
keyword list of words / topics / phrases that are automatically removed from the Bitcoin subreddit.
Under the Bugs & Drawbacks section — Pitchbox actually DOES allow you to add opportunities in bulk, as well as to add / edit
keyword lists after a campaign has already been created.
Multiply
keyword lists to get new keyword ideas is a great feature that allows you to combine groups of keywords together and come up with hundreds of new combinations based on them.
And, as a result, they waste money on irrelevant search phrases that are not part of
the keywords listed in the account.
At what point do you apply that rule to
your keyword list?
In this section, I'll walk through several tactics you can use to fine tune
your keyword list once the ads are live.
Most
keyword lists require a lot of TLC to find the best phrases for your business.
Before you can finalize
your keyword list, you must first make sure some basic «4th grade math» makes sense.
Not only do they need to know how to develop a good
keyword list for PPC and SEO, but smart content marketers use keyword research to find out what topics they should write about and what phrases they should use while writing.
At the end of the day, the process should be to first develop personas by identifying responsibilities and pain points; outline their buying journey and the kinds of topics and channels they engage; create a target
keyword list by persona; and then a content playbook that outlines each persona, their target keywords, content topics, and channels for distribution.
You can then add them to
your Keyword List and repeat the process.
Next, as with planning
any keyword list, you can always explore Google AdWords Keyword Planner to see related terms and understand what you might want to parse out.
Shared negative
keyword lists are also available for convenience.
A top
keyword listing in Google for industry or product keywords does add brand value.
But once you arrive at
a keyword list based on some of your existing keywords (especially those with high demand but potentially unfavorable overlap with less qualified meanings) you can set the additional phrase or word as a negative keyword to your ad group.
There are a lot of Keyword Research Tools in the market, some for free some on a monthly subscription basis which can be used to generate a solid
Keyword List.
Keyword Expansion is not simply adding Keywords to your account, it is researching the best Keywords that describe your products / services and knowing what your competitors are bidding on that Keyword that makes a solid
Keyword List.
This is why when working with a phrase match list of keywords you still need to construct a fairly extensive negative
keyword list.
- This report can be used to identify potential keyword that could be added to your negative
keywords list.
By constantly improving the negative
keyword list, you can dramatically improve the targeting.
CPCs for such high volume terms as they have a tendency to burn through budgets quickly and before you know it, you will end up with a high Negative ROI * Misspellings: It is good practice to add misspellings to
your Keyword List - Example: I have seen conversions from Keywords like caars (cars); & motgage (mortgage) * Competitive Research: Some Keyword Research Tools show what competitors are bidding on.
An exhaustive negative
keyword list is key to improve both CTR and CR, and ultimately campaign success.
With custom tags, you can organize
keyword lists into categories such as opportunity, long - tail or work - in - progress.
Advanced artificial intelligence platforms such as MarketMuse (disclosure: a client and a platform that I use successfully) are available to find topical gaps in your content, identify related topics, and generate outlines and
keyword lists to guide you to topical authority.
This tool tells you how much your competitors are spending on ads as well as their SEO and PPC
keyword lists.
After going through all these steps
your keyword list will become very extensive, now start narrowing down your list on the basis of search volume, competition and relevancy.
A well - developed
keyword list can be a major advantage over the competition.
Just when I thought I know the most important things to focus on when creating
a keyword list you surprised me with new stuff.
Your keyword list might still be large.
Through analytics and data mining, comprehensive social listening, and profound market research, we'll provide
a keyword list that matters to your brand.
This tool enables you to both expand
keyword lists, gather search volume, and get competitiveness data.
Of course, there are negative
keyword lists (shown with the minus sign).
SEO Book
Keyword List Generator http://tools.seobook.com/keyword-list/generator.php The SEO Book
Keyword List Generator creates combinations from words and phrases, similar to Merge Words.
Simply come up with a question or query, send the URL to your list, and watch
your keyword list grow as they add keywords to the list.
Organize these extracted keywords into theme - based
keyword lists and move them into ad groups containing relevant ad messages.
Even if the Keyword Tool returns hundreds of ideas for a keyword like «solar,» the ideal ad group should have a maximum of 20 keywords before you break
the keyword list theme and create a new ad group.
So check
your keyword lists to make sure you have a healthy mix of head terms and long - tail keywords.
If you plan to use the same set of negative keywords in multiple campaigns, add them to a Campaign Negative
Keyword list under the Control Panel And Library section.
This can be achieved by including very locally targeted keywords such as «plumber Manhattan'to
the keyword list or including addresses in web page content.
Currently, the tool can not directly add negative keywords at the campaign level or to Campaign Negative
Keyword Lists.