(Perfect example:
Meal kit services like Blue Apron and HelloFresh.)
There were
meal kits to take home and also a variety of staples.
• HelloFresh is buying Green Chef Corporation, a Denver, Colo. - based organic
meal kit startup.
John Martin, the publisher of the Brooklyn - based company's Munchies food vertical, told Inc. on Tuesday that Vice drew some inspiration from the growing
meal kit industry, which has seen popular services like HelloFresh and Blue Apron attract large amounts of money from investors.
Meal kit mania may fade in a few years, and when it does, the newspapers and magazines will quietly tiptoe away from the business, just like they did with daily deals.
«Those hungry days of watching Matty Matheson, the king of Munchies how - to cooking videos, and wishing you had more time to grocery shop for his recipes are over,» Vice wrote in a blog post introducing the new
meal kits.
Alice Ting, vice president of brand development, licensing and syndication told Bloomberg the Times expects
the meal kit service to be at least as big as the Times» travel unit, where the paper's foreign correspondents act as tour guides in places like Iran and Cuba.
Today the New York Times (NYT) announced it has partnered with startup Chef'd to sell
meal kits to readers based on recipes from its NYT Cooking section.
In fact, Vice is essentially following in the Times «footsteps as it becomes only the latest large media company to make the push into
meal kit sales.
In addition to tourism,
meal kits, and daily deals, the Times has launched conferences, a wine club and an online shop.
The question will be whether the well - funded
meal kit startups can figure out a way to keep thriving.
Vice's new service is part of a partnership with
meal kit company Chef'd, and customers can find Munchies meal kits for sale on the Chef'd website, alongside meal kits from companies like Weight Watchers and The New York Times.
The Times» foray into
meal kits follows Men's Health, which partnered with Chef'd for a similar deal last year, and Real Simple and Cooking Light, which partnered with Plated in 2014.
In other words, while the market seems to have quite a bit of interest in
meal kits, the business is anything but a sure thing and Vice may have difficulty standing out in a crowded field.
Hasbro will launch a new game subscription service this summer, becoming the first big toy maker to try a business model that has found success for other consumer products like razors, beauty products, and
meal kits.
Meal Kit service Munchery is adding easy - to - assemble meal kits to its prepared food delivery business.
He moved from Sweden, where home - delivered
meal kits have been popular for a decade.
• Blue Apron, the New York City - based
meal kit company, remained largely flat on its first day of trading, at $ 10 a piece.
• HelloFresh, the German
meal kit maker, is seeking an IPO of up to 357 million euros of $ 421 million in Frankfurt.
Home delivery of freshly prepared meals,
meal kits and provisions took off in 2015, with dozens of new ventures kicking into gear, each with its own spin on convenient, healthful food.
Amazon, which said earlier this month it would buy Whole Foods Market in a $ 13.7 billion deal, has dallied with both food delivery, through AmazonFresh, and
meal kits, which deliver fresh ingredients and recipes to subscribers.
• Blue Apron, the New York City - based
meal kit company, said it expects to sellf 30 million shares in the range of $ 15 to $ 17 a share, raising as much as $ 510 million.
(In its prospectus, Blue Apron,
the meal kit delivery service, says it was spending $ 94 to acquire each new customer.
Wal - Mart supports the organization's Holiday Meals for Military program by creating and transporting packaged
meal kits that include everything needed for a holiday meal.
Meal kits and food delivery services from the likes of Instacart and Google Express are all part of the broader disruption of the $ 781.5 billion U.S. grocery market that has seen little disruption from e-commerce players until recently.
For the Times, extensions like
the meal kits may mean the difference between a thriving long - term business and one that continues to see revenues erode.
In July, the so - called Gray Lady announced that it would begin selling
meal kits from NYT Cooking made by start - up Chef'd, which has partnered with several other brands to deliver the boxed meals.
Meal kits are a relatively new emerging category that aims to challenge both grocery stores and restaurants by sending kits to consumers / homes that include nearly all the ingredients needed to prepare a fresh meal.
Similar to
meal kits, the company now offers travel packages called Times Journeys, where travelers can go on far - flung tours led by the Times» foreign correspondents.
While 365 takes aim at budget gourmets and cash - strapped «millennial moms», grocery experts said it also needs to appeal to people who buy from a range of other food sellers, from Kroger and Walmart to Amazon.com, restaurant delivery companies and
meal kit providers such as Blue Apron.
From there,
meal kits were a natural way to leverage and extend the brand as the Times is a trusted source for recipes and information for millions of home cooks.
While
meal kits represent less than 1 % of total food and beverage retail sales in the U.S., the nation's largest food manufacturers are paying attention to how this new subcategory can change how people buy their food.
The meal kit delivery people are offering different as well.
Albertsons said it would acquire meal - kit company Plated and offer Plated
meal kits at its store locations.
It acquired
meal kit company Plated in September and has been expanding its partnership with delivery service Instacart.
Meal kits are a still a relatively new emerging category that aims to challenge both grocery chains and restaurants by sending kits to consumers» homes that include nearly all of the ingredients needed to prepare a fresh meal.
Walmart already offers
some meal kits online and could benefit from Blue Apron's food manufacturing capabilities, he said.
Shares of Blue Apron rallied after a Gabelli & Company analyst said
the meal kit company could be an acquisition target for Walmart.
Since listing later that month,
the meal kit maker's shares have tumbled by nearly half (45 percent.)
Those prices, like
all meal kits, are generally above the $ 4 per - person average Americans spend when they cook meals at home.
His ultimate goal is to make the kits Sun Basket sells more nimble in terms of customization (letting customers pick and choose more ingredients than typically allowed in
a meal kit).
«Further, Walmart could put Blue Apron's
meal kits into its physical stores, which we believe would meaningfully enhance Blue Apron's profitability (more scale, less packaging).»
Olivier Garel, who steers Unilever Ventures, said the PE arm reviewed a «large number of
meal kit players» in the U.S. before settling on an investment in Sun Basket.
HelloFresh is a service that delivers weekly
meal kits, including curated recipes and fresh, high - quality ingredients in just the right quantities directly to customers» doors.
«In
the meal kit delivery space, user experience matters online and offline.
Rocket Internet's
meal kit company HelloFresh has a similar business model to Blue Apron.
According to Business Insider, the e-commerce giant is partnering with Tyson Foods to create
a meal kit service through Amazon Fresh, its grocery delivery arm.
Even The New York Times, in partnership with Chef'd, is launching its own branded
meal kit service.
The company also has backed a venture capital fund and has invested in startups like
meal kit company Chef'd and nutrition test kit company Habit.
Amazon may be the latest tech company to try to cash in on
the meal kit frenzy.