If he needed to 10,000 of something to master the art of punchy
taglines and irresistable content, then he was going to cram it all into just 100 days.
When Microsoft first launched the original Surface products, it pitched an idea that seemed either weirdly unconvincing or just too ahead of its time, which eventually became the device's very marketing
tagline: «The tablet that can replace your laptop.»
While it's unclear exactly what Nimble America has done in support of Trump, it has taken credit for designing a billboard ad posted outside of Pittsburgh showing an unflattering cartoon depiction of Hillary Clinton with
the tagline «Too Big to Jail,» according to The Daily Beast.
TaskUs, which boasts
the tagline «ridiculously good outsourcing,» now employs 5,600 people in the Philippines who perform tasks such as flagging inappropriate content on anonymous social apps like Whisper, photo retouching, online research, and customer service calls.
Still, Lyft (early
tagline: «Your friend with a car») launched with a considerably different style and business model than Uber's original black - car service.
Why you should care: With
the tagline «Store your key now, thank yourself later,» KeyMe lets users share and duplicate their physical keys based on a digital scan that they stored in the cloud.
Brands are more than their logos or
their taglines.
This cinematic universe just needed a few bright colors added to it, but the big difference comes when you look at
the tagline:
Speaking of machine, one of Southwest's
taglines that it puts on a picture of a plane is: «Without a heart, it's just a machine.»
The campaign phrase — not to be confused with the brand
tagline — is a way to connect more deeply with the audience by expressing the desire and enthusiasm to help small businesses succeed.
The brand still uses this phrase as
its tagline.
Neville tells me that in the hundreds of cases of consulting he does, one of the funniest patterns he see is people trying to create a company
tagline that sounds like a big company.
The tagline makes this celebration complete: «P&G: the Proud Sponsor of Moms.
The campaign launched today and offers a new
tagline for the company: «We'll Make You A Fan.»
With so much to admire at 15th Ave, it's easy to miss the «Inspired by Starbucks»
tagline stenciled on the front window — yep, the new cafe is still a Starbucks and it still serves coffee made from its ubiquitous beans (though there's more variety and some extra TLC at 15th Ave).
Unfortunately, 40 per cent of shoppers said the Canadian store experience didn't match the U.S. one and 89 per cent said the chain didn't live up to
its tagline: «Expect More.
Don't let them redesign the company logo or create a new
tagline without prior approval, but do give them a long leash to experiment with new audiences, techniques, and messaging.
What a lot of businesses fail to see is that the cliche
taglines come from billion - dollar companies that have been around for decades.
And then
the tagline, «The future is black.»
Neville showed me how to create
a tagline using a three - step process for creating one that sound more descriptive:
The commercial begins with Erik, the main character, walking past a long line of Apple enthusiasts standing in front of a sign featuring the very first iPhone, with the following
tagline:
(
Their tagline: «luxury travel for the fabulous.»)
GoPro's «be a hero»
tagline emphasizes that its cameras aren't for just recording your latest extreme outing, they're for sharing your adventures and impressing your friends.
The ad, which introduces the campaign's
tagline «Meet the Ketchups,» includes Heinz organic ketchup, yellow mustard, sriracha, and bbq sauce.
Hoover says the best way to get your product noticed is to build something compelling and interesting and to communicate it well so if someone is scanning a list of new products and taking in a lot of information quickly, he or she can easily understand the value proposition from looking at
a tagline.
Last year Dave's sold $ 54 million worth of organic, GMO - free products (
the tagline: «Just say no to bread on drugs») to 2,200 stores in the western U.S. and Guam, including the Safeway and Vons chains, as well as to institutional clients.
Her tagline «We put a little heart in everything we do» aptly demonstrates the importance of helping others.
The ad carries
the tagline: «The will to succeed is always welcome here.»
The consultants eventually helped him reposition Seventh Generation under a new
tagline: «Healthier for You and the Planet.»
With
the tagline, «Been there.
The skincare brand posted an ad with
the tagline «White is purity» in April.
The free mobile app, bearing the apropos
tagline «your personal magazine,» is often compared to a magazine in concept because it looks and feels quite like one, albeit a smaller, interactive glossy tucked neatly into your smartphone or tablet.
Tebele quickly discovered that if he added cheeky
taglines to the photos, his posts performed even better than usual.
For example, they're used to finding logos and
taglines in the top left of a page, and menus in the top right.
The company also tries to avoid the tediousness of many traditional trade publications — Bisnow's
tagline is «(Almost) Never Boring.»
It's gone from just another advertising
tagline to worldwide cultural phenomenon.
Many novice entrepreneurs have a misconception that your company's «brand» merely refers to visual elements or simple identifiers, such as your company name,
tagline, logo and any colors relevant to your brand.
Being customer led is more than just
a tagline.»
However,
this tagline had its cons as well.
The burger was supposed to be a new rival to the Whopper, and had
the tagline «Keep the hot side hot, and the cool side cool.»
«It can be just
the tagline of your business repeated 50 times on your website or an About Us section that's copied from one website to another site to 50 others,» Rampton says.
This was a huge lesson: «text any business» has been
our tagline ever since we launched.
The monotone
taglines, «Don't Be So Mayo» and «We Are Miracle Whip, and We Will Not Tone It Down,» were youth - pandering at its worst, enough that Stephen Colbert ran a parody of the commercial, throwing his support behind regular mayonnaise on his Comedy Central show.
Our tagline is: Unconventional strategies for selling, innovation, and leadership.
Physique 57 has
a tagline: Do the undoable.
Pharma, which has mounted a multimillion - dollar advertising campaign to repair its image — a campaign with
the tagline «Go Boldly» — could use all the plaudits it can get.
Finally, McDonald's Canada launched a campaign this week with a new brand positioning and
tagline, «Welcome to McDonald's,» which focuses on the daily life at its stores.
For simpler one - off to - dos, Gerber leans on TeuxDeux, a bare - bones to - do app (with the funny Franglais
tagline «What deux yeux have teux deux today?»).
The ever - so - apt
tagline: «Learn English.
As a collective of insiders, they can vouch for whether the company lives its values every day or if they're simply
taglines.