Lion
owns craft beer brands including Little Creatures, James Squire and Furphy.
Not exact matches
«There is confusion and unfortunately a lack of transparency on the labels of the acquired
brand,» says Julia Herz,
craft beer program director for the Brewers Association, which advocates on behalf of small and independent brewers not
owned or controlled by Big
Beer.
Alone, it doesn't make a lot of sense, but combine it with these: (1) sales in the
craft segment are slowing, and distinctive winners and losers are emerging; (2) large, independent
brands not committed to deep cost - cutting are suffering, while corporate -
owned craft brands are selling briskly; (3) small
craft beer producers are still posting big growth gains; but (4) legacy mass market
brands are collapsing; finally (5) mass market Mexican imports are killing it, especially (yay!)
Columbia Distributing has its
own in - house
craft beer division whose focus is on training and
brand development.
Following a proprietary review of the
craft beer segment, and its
own positioning within it, Constellation
Brands has re-launched a number of its Ballast Point offerings with a new look in an attempt to «tell its story more effectively» to consumers.
As part of the deal, Ballast Point — which sold to Constellation for $ 1 billion last November — will become the «official
craft beer sponsor of Barclays Center,» and receive its
own branded bar on the main concourse, the company said via a press release.