In the eye of the consumer,
the packaging of a product plays a fundamental role in the preservation of a brand's image.
Not exact matches
The
packaging plays a big role here, as this is the buyer's first point
of contact with the
product.
Today and in the future, corrugated
packaging plays an increasingly important role in the branding, as well as delivery,
of consumer
products.
While protecting the container's contents must be the prime role
of beer
packaging, it is the consumer's first physical connection with the
product, and its label has a key role to
play in conveying the nature
of packaging's contents.
Given the life - saving and life - sustaining nature
of pharmaceuticals and medical devices,
packaging plays significant roles in maintaining
product quality and promoting safe and effective use.
Tony Sarsam, chief executive
of Ready Pac Foods, will talk about the company's fresh
products as well as the role
packaging has played in moving this $ 600mn company forward at the Best of Food and Beverage Packaging conference
packaging has
played in moving this $ 600mn company forward at the Best
of Food and Beverage
Packaging conference
Packaging conference Oct. 28.
Lead Judge David Luttenberger, CPP, global
packaging director for the Mintel Group, said, «Helping consumers understand the importance
of packaging [is a challenge], whether it's in food, drink, medicine or just giving them economical access to the
products that they need every day... to make their lives easier, more convenient, safer and make them feel more confident not only about the
products they buy, but the role
packaging plays in helping ensure that those
products maintain their freshness, their quality and their efficacy.»
Although increased global concern about the environment is largely focused on single - use plastics at present, the importance
of sustainable design will
play a much greater role in all
packaging decisions; returnable and 100 % recyclable glass, with its well - established collection infrastructure across Europe, is well placed to provide customers with fresh options for all their food and drink
products.
The U.S. food, beverage and consumer
packaged goods industry
plays a unique role as the single largest U.S. manufacturing employment sector, with 2.1 million jobs in 30,000 communities across the country that deliver
products vital to the wellbeing
of people in our nation and around world.
Martin Greb, creative consultant and Impact Centre manager at DS Smith, concluded: «Grasping the psychological buying habits
of the shopper and their behavior at the shelves
plays a decisive role in developing
products and effective
packaging.
«
Packaging plays a vital role the overall branding strategy for drinks
products and, as such, we're delighted to support these new awards which celebrate and acknowledge the success story
of Scottish gin and the key contribution that branding has made towards the remarkable success
of this burgeoning industry.»
As part
of that same giveaway you can enter to win 1 Sphero ~ the toy that teaches robotics ~ great for teaching kids while they think they're
playing and 1
package of Rich
Products Our Specialty Nut - Free Frosted Cookies.
The Rival allows for plug and
play, so you can rip the mouse straight out
of the
packaging, whack in the USB and game away, but to take complete advantage
of the
product its best to install Steelseries custom engine, which sadly doesn't come
packaged on a disc with the mouse itself.
These kits
played a central part in Rhoades's self - devised marketing strategy
of the
product and were originally
packaged in Ivory Snow detergent boxes from 1972, selected for their logo featuring the actress Marilyn Chambers holding a baby.