Instead of going on a guest blogging spree without knowing whether you'll succeed or not, learn how to leverage resource
page email outreach and you'll drive better traffic.
Not exact matches
Some applications (like Instagram) DO create mobile - centric
outreach opportunities (particularly if you generate a lot of good pictures), but most of them — at least in the short term — require us to take simple steps: we need to go out of our way to make sure that our
emails (and landing
pages) display and function well on mobile browsers, and that our Facebook content is the kind of image - heavy materials that mobile users can see easily.
Throughout the school year, they receive frequent
outreach from the Alumni Program, including check - in contacts once a month and important news via
email and the alumni Facebook
page.
All it takes is pulling a
page out of an
email marketer's book and trying some clever tests to see what type of cover letter and
outreach format works best for your industry.