A concerted effort to influence the search ranking of a given web
page on a certain topic — in...
A concerted effort to influence the search ranking of a given web
page on a certain topic — in other words, an attempt to pop a page to the top of search engine results.
Not exact matches
Ways do exist to avoid unwanted ad impressions by preventing ads from appearing
on certain categories of
pages, for
certain topics and keywords, and also to control the number of times a specific person is exposed to your ads.
To round - up all the
pages a
certain topic falls
on, search for that word or phrase in your Microsoft Word document.
That means that if you've done a good job in the past of showing Google you're relevant for a
certain topic, a new
page you create
on a similar
topic might rank in Google right away — even if you haven't done a lot to specifically optimize that
page, but because of the relevance and authority you've built in the past.