Not exact matches
In their December 2016 book - length paper entitled «Factor Investing and Asset Allocation: A Business Cycle Perspective», Vasant Naik, Mukundan Devarajan, Andrew Nowobilski, Sebastien
Page and Niels Pedersen examine the process of translating macroeconomic forecasts into alpha - generating portfolios via
mean - variance
optimization.
Optimization means having the right domain name, the right website title and subtitle, using keywords, optimizing your blog posts, creating the «right» web
pages, using optimized images, and so on.
SEO, in a nutshell,
means search engine
optimization and refers to your website's overall visibility and natural
page rank.