Short - term returns on
paid book advertisements often yield losses of 40 % or more.
Not exact matches
(And if you're wondering, I
paid for the
book myself so this is NOT
advertisement..
No
paid advertisement can beat a real live human being praising your
book to another reader.
If you find out about a company from their
advertisements, and they say they're «accepting manuscripts» and ask for a phone number, and then call you and say «we'd love to publish your
book, we just need you to
pay for x, y, z... be careful.
We sell
advertisements for the site and for our e-newsletter, and we offer
paid promotional services like PW Select and
book fair marketing.
My latest expenditure, supported by the monthly royalties I have received from my
book sales, is
paying for an
advertisement in a magazine geared towards creatives.
You can also apply to contests and
pay for expensive
book reviewers or
advertisements, and you can and should do both... when you're ready.
Are consumers willing to
pay a flat fee or a subscription rate to have access to
books, magazines, and textbooks, or do digital media consumers prefer a subsidized model where they receive their information free in exchange for being exposed to
advertisements?
NOTE: If your stance is that copyright is evil and «all information wants to be free» and that people shouldn't get
paid for creating music or writing a
book or researching a newspaper article (but that you should get
paid for fixing people's computers or writing car dealership
advertisements or whatever you do for a living), then I don't think we'll see eye to eye and you may as well move on to another blog.
There will be ongoing marketing costs in the future (paper
book giveaways, more marketing materials,
paid advertisements), but those can be tailored up or down depending on your sales and how much you're willing to re-invest in the
book.
Paid advertisements probably won't be cost - effective for marketing a single
book.
The reader was indignant that 62 % of the
book she
paid for was
advertisement.