Not exact matches
Can't afford to
pay a
celebrity for an
endorsement?
These are all examples of
celebrity endorsements,
endorsements done right that
paid off in a big way.
At first glance it would appear that the company's strategy of
celebrity endorsements is
paying off.
Celebrities are being
paid to tweet product
endorsements.
Are those
celebrities paid for giving
endorsements?
According to the markets regulator the two, Robert Farkas and Sohrab Sharma, used intricate marketing campaigns such as
paid endorsements involving
celebrities such as singer DJ Khaled and boxer Floyd Mayweather to raise approximately $ 32 million.
For starters, the company's ICO
paid for public
endorsements from
celebrities including Floyd Mayweather Jr. and DJ Khaled (though neither are specifically named.)
However, in November the U.S. Securities and Exchange Commission (SEC) stated that
celebrities use of social media to encourage the public to buy stocks and other investments may be unlawful if they don't disclose the nature, source, and amount of any compensation
paid, directly or indirectly, in exchange for
endorsement.