We are all counting on future users to Google our
company name and reach our desired
pages — but choosing the wrong name will result in a life of horror,
pain and blood (okay, maybe the results will be a little less dramatic, but you get the idea).
«When you begin your
Pain Letter congratulating your target hiring manager on something cool the organization has done recently (an item you found in the
company's About Us or Newsroom
page) and then make a hypothesis about the most likely business
pain for your manager, you're in a great spot.