Client satisfaction programs and survey are often a
big part of a law firm's business development marketing plan.
Clients now regularly request firm diversity statistics as
part of law firm pitches, putting pressure on firms to support female attorneys at the highest ranks.
The visual appeal of an attorney website can be a
large part of a law firm's image and the create a first impression to potential clients.
Either they have to follow the laws that apply to a attorney referral service in every state or the ad has to be for the law firms itself and disclose all of the individual lawyers if they are
not part of the law firm directly among other things which vary from state to state.
Now that gender diversity is
becoming part of the law firm sales pitch to clients, there is demand to identify firms committed to gender diversity, and for law firms to track diversity recruitment efforts.
After lawyers» profiles, some of the most frequently visited
parts of law firm websites are the Frequently Asked Questions section and Case Studies.
Submission of Information By submitting information to us, you agree that we may release your contact information and all information that may be submitted by you to the Law Firms, and / or to other agencies which are not
part of the Law Firm group, and you further agree and understand that they may contact you directly should they have any interest in discussing your case with you, unless you request in writing your desire not to be contacted.
When crafting the
Why part of your law firm marketing plan, define the purposes of your marketing plan, which may include (for example):
If you want to make content marketing a bigger
part of your law firm online marketing strategy, here are 3 good content marketing strategies for lawyers:
Having looked at this problem as
part of a law firm KM strategy, and more recently in research with the Kaieteur Institute for Knowledge Management, we have proposed that Expertise Networking Systems of Frameworks should include systems that:
Lawcompany approaches the art of television commercial production as a
compelling part of your law firm's overall lawyer marketing plan; elevating your strategy, not undermining and embarrassing it.
The session — Feeding the survey monster: your time, your attention, your sanity —
forms part of the law firm marketing and business development leadership forum, a conference organized by ALM.
As
part of our law firm start - up and management trainings, we help educate lawyers on the various technologies available to enhance the practice of law, discuss the security issues that should concern them, and help them understand how to do due diligence without having to be an IT professional.
To my mind, all of the above are reasons why the risk / reward ratio for law firm political donations is frequently too high to make it a
prudent part of law firm marketing strategy.
Retainer agreements are a
common part of law firm life, particularly when the matters at hand can take a significant length of time.
If you include all the stakeholders (partners, paralegals, assistants), it will
become part of your law firm's culture, and a piece of empowerment for everyone who works there.
Using the phone is still an
important part of law firm marketing because many encourage potential clients to call their office in their call - to - action (CTA) messages.
It is changing the way law firms build their practices and if it is
not part of your law firm internet marketing strategy it should be, otherwise your competitors will nip away at your potential clients.