While there are several virtual book tour models, ranging from a one day audio interview to a multi-day book tour, from a multi-day visit to the same site to a one day blog blitz, the most effective approach is where
you participate as a guest blogger on numerous sites that attract your target audience.
Not exact matches
Some practical points: If you're just starting out, some opportunities that make a lot of sense for platform - building include: writing
guest posts for popular
bloggers who share a similar audience, writing a regular column for a newspaper or online magazine, seeking out speaking gigs (paid or unpaid),
participating in conferences (for networking opportunities
as well
as exposure to new, inspiring ideas), using social media to share your message, and requesting interviews with popular authors / speakers / leaders to feature on your blog.
Last year, I attended the Ultimate Blog Party 2010
as a
guest - little did I imagine that when I attended Ultimate Blog Party 2011, I would be able to
participate as a
blogger!
Last year, I attended the Ultimate Blog Party 2010
as a
guest — little did I imagine that when I attended Ultimate Blog Party 2011, I would be able to
participate as a
blogger!
For authors, hosting a
guest blogger or
participating as a
guest author is one way to increase your audience and build your SEO ranking.
If you are a non-blogger — to be eligible in the prize draw, you must «qualify»
as a party
guest by visiting and commenting on at least 20
participating party posts in the Mr. Linky list of
bloggers.