His point is that once fans start petitioning sponsors just because THEY don't like
the particular creative direction, then those very same sponsors are less likely to listen when a more serious situation deserves attention or calls for change
Perhaps it's the protective, self - preservationist impulse extending from one racialized
creative to another that prompts concerns of limitation with self - identification, but Alsharif's modes of
direction deftly precipitate the necessity of her insistence, and then collapse these concerns altogether as it becomes clear that her work speaks far beyond borders and barriers: from the vantage point of one
particular socio - political locus, she excavates wider, apparently enduring truths of human relations and leaves us somewhere else altogether, making sense of the nebulous matter in between.