Sentences with phrase «particular psychographic profiles»
«We were able to design and deploy messages tailored to these audiences according to their particular psychographic profiles.
http://www.newsobserver.com/ Not exact matches
Where conventional political advertising uses crude demographic factors like age and ZIP code to target advertising, Cambridge supposedly used a technique called psychographics, which involves building a detailed psychological profile of a user that will allow a campaign to predict exactly what kind of appeal will be most likely to convince any particular voter.