He absolutely loved fresh bread and
particularly sweet spreads like jam, marmalade and even condensed milk in a can which he would eat on bread, and when he had a cup of coffee he would add two or three sugars to each of the seven odd cups he consumed each day.
Beloved are
particularly focused on innovating with dates in the categories recognised as crucial for sugar reduction by the government: sugar confectionery, ice cream and desserts, breakfast cereals, yogurts, biscuits, cakes, breakfast pastries and
sweet spreads.