Although they may see a decrease in ad views initially after removing intrusive ads, visitors might be less likely to need third -
party ad blockers that eliminate everything.
«There have also been a number of cases where third -
party ad blockers have been used as a disguise for malicious apps,» he told the E-Commerce Times.
Matt Maier, CEO of ad blocker company AdBlock, told Business Insider it could turn out to be a problem for his company because Google could choose to disable third
party ad blockers, but he emphasized that nobody knew what the Coalition for Better Ads was actually doing.
Not exact matches
Tack on third -
party tracking, and it's little wonder
ad blockers flourished.
Google Chrome is one such browser that has an array of third -
party ad - blocking extensions, but today (15 February), the team behind Chrome itself is launching its own third -
party ad -
blocker.
The move by Google to re-allow
ad blockers back to the Play Store came in after its decision was questioned by some of the affected
parties such as Rocketship — the company behind Adblock Fast.