Sentences with phrase «party audience data»

Not exact matches

ownerIQ's second - party data platform had just what we were looking for when we sought out specialized audience data sets.

Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first - party data.

The plan to phase out the third - party data providers will not impact Custom Audiences, according to Facebook.

On the ad side of its business, Facebook has blocked third - party data broker data from being used for ad targeting and removed audience reach estimates for Custom Audiences.

According to Facebook's director of corporate communications, Elizabeth Diana, the coming certification — or permissions — tool will require an advertiser and the agencies or other entities that obtain data to confirm that the third - party data in a Custom Audience has been responsibly sourced.

On the ad side of its business, Facebook has blocked third - party data broker data from being used for ad targeting and removed audience reach estimates for Custom Audiences.

«If the social network does not change its course on restricting third - party data or does not begin to offer comparable targeting parameters, advertisers should look to alternate channels to continue testing audience segments with awareness media,» said Sahu.

When I asked Facebook if it was working on developing proxy audiences based on data it does have in lieu of the third - party data, I was told that was not in process yet.

Arguably, Custom Audiences changed the game significantly more than the availability of data from third - party brokers.

According to Facebook's director of corporate communications, Elisabeth Diana, the coming certification — or permissions — tool will require an advertiser and the agencies or other entities that obtain data to confirm that the third - party data in a Custom Audience has been responsibly sourced.

The combination of Facebook audience data and third party data has been very effective for many marketers.

The latest news is that Facebook is removing third - party data sources — from brokers like Epsilon and Acxiom — from its Custom Audiences targeting.