Sentences with phrase «party measurement companies»

Not exact matches

Whether the company can evolve to use more third - party data measurements and ad verification to show its ads work remains an unanswered question, he said.

Providence's investment comes on the heels of Oracle's acquisition of Moat, a digital measurement company known for its role as an independent third party hired to measure ads across platforms like Facebook, YouTube and Snapchat.

Facebook will still be working with the data companies to provide third - party measurement of their ads» effectiveness, the company said.